4P Analysis Product Li Ning focuses mainly on providing specialized and technical sports equipment including shoes‚ clothes‚ equipment as well as accessories. Horizontally‚ Li Ning categorized its product line as follows: Athletic Pro: advanced sports equipment to both athletics and normal consumers. Urban Sports: fashionable sports and casual wears. Brand Heritage: incorporate brand value with high fashion and technology. Crossover: designed by new edge artists. While vertically
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2012 [4P’S & 5C’S MARKETING ANALYSIS ON FACEBOOK] This report is to research on the 4P’s and 5C’s of Facebook. With analysis and research done on Facebook‚ we come out with a prediction on Facebook whether Facebook will continue to grow or otherwise. Contents Executive Summary....................................................................................................................................... 4 Introduction ...............................................................
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Analysis‚ segmentation and marketing mix of Apple Introduction The aim of this report is to analyse the current position of the company which includes the products‚ current strategic position‚ and current financial strength. Different types of marketing tools are used in this report. PEST analysis and Porter’s five force model for looking into the external environment. SWOT analysis for looking into the internal environment of the organization. This report also looks into market segmentation and
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Marketing mix (Price‚ Place‚ Promotion‚ Product) When marketing their products firms need to create a successful mix of: the right product sold at the right price in the right place using the most suitable promotion. To create the right marketing mix‚ businesses have to meet the following conditions: The product has to have the right features - for example‚ it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.
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Abercrombie & Fitch (A&F) Products (Revised): Abercrombie & Fitch Co. is a leading specialty clothing retailer. It always utilizes sex appeal to sell its products. A&F often uses semi-nude models with rock hard abs on their new store opening ceremony and puts posters on the wall of store with hot semi-nude Caucasian. A&F prefers to decorate their store with dark jungle feel. All of those strategies aim the same target‚ the sex attraction. A feature which can make a huge distinction from other
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Introduction This case revolves around the performance evaluation process at Citibank and the introduction of a new performance scorecard. The meeting is between the President of Citibank‚ California and his management to discuss the performance evaluation and bonus decisions for James McGaran‚ the star performer of the branch James career with Citibank has been a quick progression through the ranks from the assistant branch manager to the manager position. His performance exceeded expectations
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Trader Joe’s - a fascinate company Marianne Nguyen March 17‚ 2013 From a modern marketing point of view‚ grocery business and its stores are in “maturity and saturated stage” of the market-product life cycle. The aging of the baby boomer generation and the rising trend of healthy organic foods made way for Trader Joe’s‚ a less traditional grocery store with many more “hip” brands and innovations. Trader Joe’s is a fascinating company. It is privately owned and
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A lecture review on Citibank Increases Customer Loyalty With Defect-Free Processes Citibank is a very famous international bank in the world and it headquarters in the United States. Citibank was established in 1812 as the City Bank of New York‚ later First National City Bank of New York. Citibank is the third largest bank in the United States by total assets‚ as the one of the most popular bank around the world‚ Citibank attract a lot of customers. Citibank have two main business‚ one is investment
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forces) 2. What has Citibank done to differentiate its e-business products from those of its competitors? 3. What can Citibank do to create competitive advantages? 4. How has Citibank successfully converted its traditional money management business into an e-business? During the process of transforming traditional assets to digital assets‚ what issues should a company like Citibank take into account to ensure successful implementation? 5. What actions has Citibank taken to serve the needs
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Citibank: Launching the Credit Card in Asia Pacific 1.0 Launching the Credit Card in Asia Pacific Region Citibank should launch the card product in Asia for several reasons. Firstly‚ Citibank can ride on the rapid economic development in the region via credit card products. Secondly‚ it is also an excellent way to overcome distribution limitations imposed on foreign banks in the region. Thirdly‚ it allows Citibank to expand its customer base from the upper income segment to include the rapidly
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