following key marketing research topics: Introduction and background of the company you have selected for the survey. Apply the 4Ps to define the management-decision problem and the corresponding marketing research problem (see Chapter 2). Develop Research Questions and Hypotheses based on the 4Ps (see Chapter 2). Develop two or more questionnaires for each of the 4Ps so that you could find some answers to your Research Questions and Hypotheses (see Chapter 11). Include demographics and identification
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I. Industry and Company Background Industry Currently‚ the Philippine Financial System is divided into the following: Among the banking institutions in the country‚ seventeen (17) are universal banks while twenty-one (22) are banks with sole commercial banking functions. There are also eighty-four (84) thrift banks and seven hundred thirty-eight (738) rural banks in the country. (as of April 1‚ 2008‚ www.bsp.gov.ph) Company Background About UnionBank UnionBank of the Philippines
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Chapter 1 BANCO DE ORO BDO Unibank‚ Inc. (PSE: BDO)‚ commonly known as Banco de Oro and BDO‚ is the largest bank in the Philippines. It belongs to the SM Group of Companies‚ one of the country’s largest conglomerates owned by tycoon Henry Sy. Following the Banco de Oro-Equitable PCI Bank merger‚ the bank has since become Banco de Oro Unibank‚ Inc. Corporate Profile Banco de Oro is a full-service universal bank. It provides products and services to the retail and corporate markets including lending
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when determining a product or brand’s unique selling point‚ meaning that the unique quality that differentiates a product from its competitors‚ and is often synonymous with the 4 Ps: price‚ product‚ promotion‚ and place. However‚ in recent times‚ the 4Ps have been expanded to the 7 Ps with the addition of process‚ physical evidence and people. Marketing mix is not a scientific theory‚ but merely a conceptual framework that identifies the principal decision making managers make in configuring their offerings
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Case: Citibank Zoey Lin 102073466 1. Why has Citibank introduced a performance scorecard? The purpose of the performance scorecard is to highlight the importance of a diverse set of measures in achieving the strategic goals of the division. Citibank’s strategy in California was to build a profitable franchise by providing relationship banking combined with a high level of service to its customers. Specifically‚ from Frits Seeger’s point of view‚ the high service quality strategy and
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Nguyễn Thảo Minh Topic: Compare the two shops using Marketing Mix ( 4Ps) 1) Sketchers ( World Famous) 2) Bata Report First‚ we will talk about marketing mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. In other word‚ marketing mix means putting the right product in the right place‚ at the right price‚ at the right time. The 4Ps are: Product: is related to design‚ quality‚ feature‚ friendly‚ brand
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improve access to eye-care across Asia‚ Africa‚ the Middle East and South America. * eOps initiative - work hard to create jobs in the communities in which we work 2. CITI BANK Citibank‚ one of the major international banks‚ is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York‚ later First National City Bank of New York. As of March 2010‚ Citigroup is the third largest bank holding company in the United States by total
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FOLLOW LIVEMINT ON E-PAPER LIVEMINT | HINDUSTAN TIMES | LIVEHINDUSTAN 31 MAY 2013 SIGN IN HOMECOMPANIESINDUSTRYPOLICYCONSUMERMONEYOPINIONLOUNGEMULTIMEDIASPECIALS IIM KOZHIKODE DEUTCHE CITIBANK IPL INTERNSHIPS Global brands‚ MNCs‚ IPL team offer summer internship to IIM-K students Global brands‚ MNCs‚ IPL team offer summer internship to IIM-K students PTI First Published: Tue‚ Nov 08 2011. 04 49 PM IST ALSO READ Jaithirth Rao | The late homebody Packaged goods makers
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presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the constraint of the organization’s capacity. To that end‚ we present a means to combine the managerial focus of the classic 4Ps with the customer orientation of SIVA as the Marketing Mix Matrix. McCarthy (1960) suggested an entrepreneur
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Wrap Wrap & Roll www.wrap-and-roll.com Team GirlSix: Gi LOGO Contents Introduction The 4Ps-Product The 4Ps-Place The 4Ps-Price 4Ps The 4Ps-Promotion Conclusion Company Logo Introduction-Service Product Company’s service products: www.themegallery.com Introduction-Brief history 2006 The 1st Wrap & Roll Restaurant on Hai Ba Trung St established by Nguyen Kim Oanh Oanh 2007 Develop into into Wrap & Roll chain including- 6 Restaurants & Food
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