Introduction Marketing mix is an important element to start a new business. It is include 4Ps which are product‚ place‚ price and promotion. In our project‚ we focused on these 4Ps to achieve our goal. We wrote our survey questions considering the 4Ps to investigate people’s opinion and start thinking about our marketing strategy for the online shopping website. Furthermore‚ after finishing the survey and investigated peoples’ views‚ we decided how to design our website and market it to satisfy
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attract and offer more choices to customers that will eventually increase customer value. For the past time‚ Maybank only offers limited choices of products to their customers as compared to other banks. For example‚ a competitor of Maybank‚ Citibank has offer Citibank Rewards Platinum Card with lower annual income requirement. Maybank should customize the credit card so that different level of customer can apply according to their ability. Differentiation of the card offer can geared toward those with
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includes the entire abundance of product-related services supplied by manufacturers and the sales-related services supplied by retailers. Yet we confuse things to our detriment by an outdated taxonomy. For example: The First National City Bank (Citibank) is one of the biggest worldwide banks. It has about 37‚000 employees‚ over half of whom deal directly with the public‚ either selling them things (mostly money and deposit services) or helping them with things they have already bought (cashing checks
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states in her article “The Evolution of the Marketing Mix (And What Inbound Has to Do With It)”‚ there is a shift in consumer buying habits which marketers need to pay attention to. These shift have a profound effect of the marketing mix and on the “4Ps of marketing.” If markets do not respond to these changes it could have devastating results. The author clams that this shift is due to inbound marketing. People are changing what they buy‚ why they buy‚ and how they buy. Today they want more than
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INTERNAL REPORTING—ACCT 350 Spring Term 2014 (BA 341 10:30-11:45 TT) Professor: Dan Swenson Office hrs: 5:00-6:00 pm TT and Office: BA 252E by appointment E-Mail: Dan.Swenson@asu.edu Phone: 480-967-7479* *Note: If you call and I am unable to answer the phone‚ please send me an e-mail message. COURSE DESCRIPTION This course builds upon‚ while still emphasizing cost and management accounting topics for manufacturing‚ merchandising‚ and service industries. Unlike financial
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Why do 4ps now being changed to 4cs? Marketing always was known with the Marketing mix or 4Ps which are: * Product - It includes your entire product or service related activities. Like product design‚ product development‚ variety‚ quality and branding etc. * Price - You have to set the price of the products for customers considering discounts and credit - debit policy. * Place - It includes activities related with the distribution of your product or services like your various distribution
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different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way – probably the best-known way – of defining the marketing mix‚ and was first expressed in 1960 by E J McCarthy. The 4Ps are: Product (or Service) Place Price Promotion A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix. Here are some questions that will help you understand and define each of the four elements:
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of customer empowerment. We will then highlight the new ways for approaching the empowered customer by discussing customer advocacy‚ customization and personalization. This will be followed by an approach on the impact of customer empowerment on the 4P‟s classification and finally we will elaborate on consumer empowerment as an enduring structural change. II. INTERNET AS A MEANS OF CUSTOMER EMPOWERMENT The internet in many ways has become a daily reality for over a billion users worldwide[1]. The
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Clarence Powell Liberty University MMGP Background Information BUSI520 – Group 3 November 4‚ 2012 Samsung Galaxy S3 Introduction In this paper we shall explore The Traditional 4P’s which are‚ product place‚ promotion and price; while also examining and understanding the new 4P’s on which we have today: -people‚ processes‚ programs‚ and performance – while determining which is more effective for future business and long term success for the company. We
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CHAPTER I INTRODUCTION Electronic banking is sometimes defined as the provision of retail and small value banking products and services through electronic channels. It is also often used to describe processes in which customers can perform banking transactions without visiting a brick and mortar institution. Other innovations have taken place such as phone and internet banking which again provide customers the ability to access banking services from various locations and at
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