different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way - probably the best-known way - of defining the marketing mix‚ and was first expressed in 1960 by E J McCarthy. The 4Ps are: * Product (or Service) * Place * Price * Promotion They are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram:
Premium Marketing Pricing
able to collect. To ensure the implementation of this campaign we would have to provide certain facilities such as the recycling bins and signage to make it a successful one. Building user awareness is one of the key aspects of recycling in Menara Citibank and this will be part of the plan to educate the people in the building to recycle whenever possible; an example would be having posters placed at strategic locations and information about recycling on our website to create awareness to recycle.
Premium Recycling Greenhouse gas Aluminium
To what extent is the marketing strategy of Swatch different to Omega Content P3 ------------------------------------ Introduction P4 ------------------------------------ Theory P6 ------------------------------------ Research Plan P7 ------------------------------------ Questionnaire P8 ------------------------------------ Target Market P9 ------------------------------------ Product P12 ---------------------------------- Price P13 ---------------------------------- Place P15 ----------------------------------
Premium Marketing
RELEVANCE OF 7ps OF MARKETING IN CSR CSR Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large 7ps of marketing. NEED Corporate social responsibility (CSR) as a company’s willingness to strike the right balance between profits and environmental protection‚ social progress and the
Premium Marketing
2013 Agenda • Marketing –Inside Out & Outside In approaches to Connecting • Building Powerful Brands –4Ps –5Rs • IMC Themes‚ Principles‚ Processes Marketing: The Competitive Advantage Marketing B2C = Responding to Customers B2B = Influencing the Channel to respond to customers Besides Marketing‚ what other sources of competitive advantage are there? MARKETING 4Ps: INSIDE OUT One-Way Customer MARKETING INSIDE OUT Market Planning once a year‚ AFTER corporate financial
Premium Marketing Business Brand management
Trends in Ionization energy of Group 1 elements and Their Analysis 1) As we move down Group 1 (Elements are H‚ Li‚ Na‚ K‚ Rb‚ Cs‚ Fr) the general trend in first ionization energies is that they decrease as we move down the group from H to Cs. Francium is an exception. 2) As we move down Group 1‚ Ionization energies decrease because a) Distance between the Nucleus and the valence electrons increases with every new period; a new electron shell is added. This increases the atomic size which makes
Free Periodic table Atom Electron configuration
By: Stone‚ Brad; Williams‚ Elisa. Newsweek‚ 11/17/2003‚ Vol. 142 Issue 20‚ pE22-E25‚ 3p‚ 2 Color Photographs‚ 2 Diagrams; Reading Level (Lexile) By: Kintisch‚ Eli. Discover‚ Jan2007‚ Vol. 28 Issue 1‚ p20-23‚ 4p; Reading Level (Lexile) Congressional Digest‚ Sep2008‚ Vol. 87 Issue 7‚ p196-224‚ 4p By: Khermouch‚ Gerry. Architectural Record‚ May2004‚ Vol. 192 Issue 5‚ p169-176‚ 6p‚ 4 Color Photographs‚ 1 Diagram; Reading Level (Lexile By: Dresselhaus‚ M.S.; Thomas‚ I.L.. Nature‚ 11/15/2001‚ Vol. 414 Issue
Premium Drilling rig Exxon Valdez oil spill Petroleum
Aravind eye care hospital in India Framework/description of the situation In 1992‚ over 30 million cases of blindness existed all over the world‚ with more than 90% in Asia and Africa. Of this‚ India had ~20mn cases of blindness with additional 2mn cases added every year‚ of which upto 80% were cataract related. With an infrastructure that could handle only 1.2 million cataract cases annually‚ the situation is expected to get worse. The rural areas of the country were particularly exposed as
Premium Strategic management Balanced scorecard Visual perception
Zomatos From Wikipedia‚ the free encyclopedia Zomato Type Private Foundation date July 2008 Headquarters New Delhi‚ NCT‚ India No. of locations 35 cities Area served 11 countries Founder(s) Deepinder Goyal[1] CEO Deepinder Goyal Key people Pankaj Chaddah (COO) Gunjan Patidar (CTO) Owner Info Edge (India) Ltd. (50.1%) Slogan(s) For the love of food Website zomato.com (formerly foodiebay.com until November 2010) Alexa rank 1‚926 (October 2013)[2] Type of site Online restaurant
Premium The Establishment Restaurant
that allows its customers to conduct their daily financial transactions online 24/7 as it is a ease of access for the customers. These transactions includes payroll and direct credit transactions. In 1980’s New York’s four major banks which includes Citibank‚ Chase Manhattan‚ Chemical Manufacturers Hanover were the first who introduced Electronic Banking and offering home banking services. While many financial institutions took steps to implement electronic banking in mid 1990s but customers were hesitant
Premium Bank JPMorgan Chase Credit card