customize products / services respectively. There are several difference between the CRM and traditional marketing. In traditional marketing‚ it is more company oriented. It focuses on the traditional 4Ps‚ i.e. price‚ place‚ product‚ promotion. However‚ CRM is customer oriented. The focus will be changed from 4Ps to 4Cs‚ i.e. cost to customers‚ convenience‚ customer needs and wants‚ communication respectively. Apart from the different orientation‚ since CRM emphases on relationship with customers instead
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in fast food industry and it is successful for its own special business model. I will analyze the market mix and SWOT of McDonald to show that why McDonald is successful. McDonald’s has its own business model and now I will analysis the 4Ps of the McDonald. The 4Ps are the promotion‚ place‚ price and product. The product of McDonald is that in the saturation stage and it experienced the maturity stage to the saturation. It needs to develop new product to keep its situation in the market and some products
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Index 1 – Question 1 2 – Question 2 3 – Question 3 List of Exhibit Exhibit 1 – 4Ps Exhibit 2 – Brand Identity Prism; Kapferer (2004) Exhibit 3 – Situation and Complication Page 3 Page 4 Page 6 Page 3 Page 4 Page 6 Question 1 – In the period of 1972 to 1993‚ why do you think that Snapple flourished when so many small Start--‐ ups premium fruit drinks stayed small or disappeared? The growing success of Snapple can be explained with 2 of the four principals of marketing mix. Marketing mix describes
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Contents * Executive summery * Company Analysis * Customer Analysis * Competitor Analysis * SWOT analysis * Pest analysis * Market segmentation * Selected marketing strategy (4Ps) * Short and long projection * Conclusion Executive summery Cadbury India is a food product company with interests in chocolate confectionery‚ milk food drinks‚ snacks‚ and candy. Cadbury is the market leader in chocolate .confectionery business with a market share over 70%. Some
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chosen is based on understanding the use and impact of Islamic financial instruments in organizations. Particular interest in the topic is the establishment of Islamic institutions and their significant growth. Global banks like HSBC‚ Llyods TSB‚ CitiBank (to name a few) are seeking to tap into this emerging market. The weakening global economy has now put Islamic finance and its financial instruments in the spotlight. This would involve in depth comparison of Islamic financial instruments with
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500.00 00000002 4-1100 Sales HK$2‚500.00 SJ 21/1/2009 Union Co Ltd: Credit from 00000002 SJ000004 1-2000 Accounts Receivable HK$2‚500.00 SJ000004 1-2000 Accounts Receivable HK$2‚500.00 SJ 26/1/2009 Finance Charge: Cash Sales SJ000005 1-1100 Citibank HK$3‚400.00 SJ000005 1-2000 Accounts Receivable HK$3‚400.00 SJ 29/1/2009 Sale; Cash Sales 00000003 1-2000 Accounts Receivable HK$3‚400.00 00000003 4-1100 Sales HK$3‚400.00 SJ 29/1/2009 Sale; Good Hope Co 00000004 1-2000 Accounts Receivable
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Veuve Clicquot‚ and Alessi‚ democratic products for Umbra‚ Bobble‚ and 3M‚ furniture for Bonaldo and Vondom‚ lighting for Artemide and Fabbian‚ high tech products for Asus and Samsung‚ surface design for Marburg and Abet Laminati‚ brand identity for Citibank and Sony Ericsson and packaging for Method‚ Paris Baguette‚ Kenzo and Hugo Boss. Karim’s touch expands beyond product to interiors such as the Morimoto restaurant‚ Philadelphia; Semiramis hotel‚ Athens; nhow hotel‚ Berlin; Universita Metro Station
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in 1985‚ but spoke against Samuel Dole’s regime‚ so she was sentenced to 10 years in prison. She didn’t serve the whole ten years and decided to move to Washington D.C. She again went back to Liberia and worked as an economist for World Bank and Citibank. From 1992 o 1997‚ she was the director of the Regional Bureau for Africa of the United Nations Development Programme. In 1990‚ Ellen Johnson Sirleaf ran against Charles Taylor and was not successful. In 2005‚ Ellen Johnson took over the Unity
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NPV = 0 = -60‚000 + (NI + Dep)(2.2832) + 20‚000(0.6575) NPV = 0 = -60‚000 + [(S – VC – FC - Dep)(1 – T) + Dep](2.2832) + 13‚150.32 46‚849.68 = [(4P – 4(10‚000) – 12‚000 – 13‚333.33)(1 - .34) + 13‚333.33](2.2832) 20‚519.31 = (4P – 65‚333.33)(0.66) + 13‚333.33 7‚185.98 = (4P – 65‚333.33)(0.66) 10‚887.85 = 4P – 65‚333.33 76‚221.18 = 4P 19‚055.21 = P
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Nanyang technological university AC 208-Written Assignment Name: Seah Wei Ting Pauline Matriculation card no: 080298K04 Seminar Group 4 Tutor: Prof. Marc Wang Han Ming Word count: 1200 words The issue in this case is whether the purchase of 0.2% of Good Build’s shares by Seng Huat (“SH”) has affected the deemed and actual interests of the directors and shareholders that would directly implicate the register of directors’ shareholdings and register of substantial shareholders
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