firm to perform a SWOT analysis in order to assess its current position in its industry. Citibank‚ like any other firm‚ has strengths‚ weakness‚ opportunities‚ and threats to consider in order to compose an effective plan for the future. Identifying the strengths of a company can give that company focus to know which areas it should continue to build on in order to pursue competitive advantages. Although Citibank has many strengths‚ its three major strengths are: diverse range of products‚ global reach
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How does the Citibank budgeting process work? Is this a Participative process? Citibank applies two management processes to control its international branches: sovereign risk limits review and operating budget review. Its budgeting process is a bottom-up. Although it starts from the headquarters’ instructions which guide the timing‚ format and issues needed to be addressed‚ budgeting is not obliged to attain specific targets. The corporation’s long-term goals are shared. Some international branches
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Policy and Purpose The purpose of the GTCC is to serve as the primary payment method for DoD personnel for official travel expenses incurred during TDYs and also allows access to the GSA City Pair Program. Military personnel who violate and misuse the travel card can be prosecuted under Article 92 of the Uniform Code of Military Justice (UCMJ) for failure to obey a lawful order or regulations‚ as well as any other applicable article of the UCMJ based on the nature of the misconduct involved. Civilian
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Bibliography: 1. Dixon‚ D.F. and Blois‚ K.J (1983) “Some limitations of the 4Ps as a paradigm of Marketing”‚ In M. Christopher‚ M.H.B. Macdonald and A. Rushton (eds.)‚ Proceedings of the 1983 Marketing Education Group Annual Conference‚ Cranfield‚ July‚ pp. 92-107. 2. Henneberg SC‚ (2002) “Understanding Political marketing” in
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Case 6: CitiBank 1. On a social standpoint‚ CitiBank is faced with more of their customers expanding their businesses globally and becoming e-enabled. Hence‚ CitiBank had to adapt to this new social trend by shifting to e-space. For instance‚ sophisticated‚ corporate customers wanted to collect payments online and have access to more efficient Web-enabled financial processes. Politically‚ regulators who became more cautious about privacy issues and wanted banks to be able to quickly identify
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The perception and marketing strategy Perception is the human brain whole reflect about the stimulus various attributes and each part. The perceptual process can be divided into revealed‚ pay attention to and understand the three stages. Products‚ advertising‚ packaging and marketing stimulation will influence consumers behavior only when their brains produce perception.Understand consumers’ perception process‚ can help company to better grasp the consumer psychology‚ can help enterprises to better
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Case 1: Citibank Indonesia 1. Citibank’s budgeting process is based on a bottom-up method. It is not compromised of specific goals to be attained by individual operating units‚ but is composed for the corporation as a whole. Citibank was aiming for long-term goals‚ which call for profit growth of 12-15% per year‚ 1.25% return on assets‚ and 20% return on equity. These standards are set for the entire company‚ and individual sectors‚ such as international branches‚ usually set their own higher goals
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1. Analysis of Budget Process at Citibank Direction and control of Citibank’s international branches are conducted via two formal management processes. Each year‚ top management sets sovereign risk limits for its independent branches based on proposals by country managers. Country managers may choose to operate with self-imposed limits below this upper guideline. Following‚ there is the budget setting process‚ where headquarters only provides administrative guidelines but not specific targets‚ with
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October 04‚ 2010 Citibank: Performance Evaluation In 1996‚ Citibank was an emergent banking institution attempting to increase its market share in the competitive Los Angeles area. In order to do so‚ the bank’s strategy was to focus slightly less on their financial growth‚ and much more on providing “a high level of service to its customers”. Management viewed this paradigm shift as “critical to the long term success of the franchise”. To implement these changes‚ a new Citibank employee performance
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I. Critical evaluation of Citibank performance evaluation form: Citibank corporate strategy: focused on combining excellent customer service strategy along with relationship banking to build a profitable competitive franchise. Customers were offered the convenience of choosing the type of service delivery‚ whether personal or remote. But as high end customers become more and more valuable to the bank‚ their service expectations also went up. Increased service demands included broad array of financial
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