objectives of the case is that Citibank has aligned its new performance evaluation process to inculcate non financial measures in the performance evaluation and thereby highlighting the importance of diverse set of measures for evaluating performance it has been a year since the California division has introduced this change through a new performance scorecard and Citibank has to make sure that the change is communicated throughout the organisation. * The Citibank California division has to make
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Written Executive Communication PROJECT REPORT Citibank – Performance Evaluation Submitted to – Dr. Payal Mehra Date – 26/10/2012 Submitted By Group 8‚ Section C Anuradha Tyagi (PGP28128) Aditya Singh (PGP28158) Bholendra P.Singh (PGP28143) K. Aditya Das (PGP28139) Vishal Raju (PGP28155) Shweta J. (PGP28159) Table of Contents 1. Abstract 2 2. Brief Overview of the current situation 3 3. Strategy for Case Analysis 5 4. Case Analysis 6
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1) An introduction to the background of the company‚ the product and its target audience A) The Company • Citibank Singapore Ltd Wholly-owned subsidiary of Citigroup‚ one of the world’s largest financial services organisations. Offer financial services including deposit accounts‚ foreign currency deposits and investments‚ credit cards‚ mortgages‚ insurance and charge cards. • Overview Global Consumer Banking division began banking operations in Singapore in 1982. Formidable
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Advertising has a major influence on everyday life. Advertisers use advertisements to persuade people to buy their product and service. Now not only adults are the targets of advertising‚ but also children have become their targets. They create and use plenty of techniques to promote their product to children. Advertisers use three main techniques to create effective advertisements. They are role model‚ using cartoon characters and amazing toys. Role models are a very popular technique targeting
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Citibank : Performance Evaluation “Performance management is about creating relationships and ensuring i l i hi d i effective communication Its about focusing on what organisations‚ managers and team members need to dt b dt succeed” - Robert Bacal Performance Management Why do even best of great strategies fail? A study of 275 professional portfolio managers reported that the ability to execute strategy was more important than the quality of the strategy itself (“Measures That Matter‚”
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Purpose of this presentation - advertising campaign - research client information 1) when why who where what 2) resources -> franchise‚ affliated 3) awards endorsed 4) debt‚ liability‚ civil case‚ reputation - prepare for a meeting with the advertiser/client Why questions - more info - confirm - socieligyic - build a relationship - networking - safety reason (precaution) - justify Determine client requirements1 Porpos (on going‚ mission) -> objective (end results
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Who could ask for anything more? (September 1985 – 1989) • I love what you do for me‚ Toyota! (1989–1997) • Every day (1997–2001) • Get the feeling! (2001–2004) • Moving Forward (2004–2012) and • Let’s Go Places (2012–present). Company Strategy In April 2001‚ Toyota adopted the "Toyota Way 2001"‚ an expression of values and conduct guidelines that all Toyota employees should embrace. Under the two headings of Respect for People and Continuous Improvement‚ Toyota summarizes its values and
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Asia Pacific. Use a customized marketing strategy/customized offerings; Focus on customer service; Enter Australia‚ India‚ Indonesia‚ Philippines‚ Singapore‚ Thailand‚ Taiwan‚ Malaysia‚ India‚ and Indonesia; Further develop Hong Kong market; Enter Korea whenever regulations allow it. Use different appeals/ value prepositions: in India‚ Indonesia‚ Taiwan‚ Thailand‚ Malaysia emphasize status; target upper and upper-middle class; use Citibank and Dinners database to qualify customers and
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customers in the market place. Therefore it is a must for company to satisfy their customers. Customers’ satisfaction is the key to the success of any company. James McGaran is the manager in the Financial District office at Citibank; locate in the Los Angeles area. “Citibank is a niche player and pride themselves on building a profitable franchise by providing relationship banking combined with a high level of service to its customer” (Harvard Business School. 1997‚ pg. 1). Mr. McGaran is an exceptional
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sustainability Prof. Lovas March 27‚ 2014 Citibank Case Study 1. I believe that the provisions made to the Dodd Frank Act that mandates advisory shareholder votes on executive compensation was a good change. I agree with this provision because I believe that the shareholders should ultimately have a say I’m what sort of compensation the executives of the company are taking. They are the real company owners and it’s their money that’s on the line if Citibank doesn’t succeed. In the recent recession
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