ProblemThe California Division of Citibank has introduced a new performance scorecard to highlight the importance of a diverse set of measures in achieving the strategic goals of the division. Among the new measures introduced was a customer satisfaction indicator. Unfortunately‚ James McGaran‚ the manager of the most important branch and who consistently delivers impressive financial results scored "below par" on customer satisfaction. Frits Seeger‚ President of Citibank California and Lisa Johnson‚
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Differentiation Framework July 13‚ 2013 Differentiation Framework The following paper contains a discussion of (1) Jack Welch’s differentiation framework‚ (2) A‚ B‚ C position categorization and (3) process that must be in place for successfully differentiating your workforce. Jack Welch’s 20-70-10 Differentiation Framework No other principle brings more controversy‚ and is more misunderstood than Jack Welch’s 20-70-10 differentiation framework. In a 2005 USA Today online interview posting
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driving a Mercedes. The economic theory is analytic rather than empirical. Logically‚ brands that are less substitutable will compete less directly. This does not mean that the normative strategy implications are proven. They depend on some important empirical questions concerning differentiation in the real world‚ such as: Abstract The credibility and vibrancy of any discipline depends on a willingness to
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9-595-026 REV: OCTOBER 2‚ 2002 V. KASTURI RANGAN Citibank: Launching the Credit Card in Asia Pacific (A) On a rainy afternoon in 1989‚ Rana Talwar‚ head of Citibank’s Asia Pacific Consumer Bank‚ reflected upon the 11 years that had gone by since the Consumer Bank had established its consumer business in Asia. The branch banking business operations in 15 countries throughout Asia Pacific and the Middle East projected Citibank as a prestigious‚ consumer-oriented international bank and as the
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In this case of Ikea‚ they adopted the cost leadership strategy and product differentiation to their business model. In order to maintain cost leadership in the market‚ internal production efficiencies must be greater than that of competitors. Under Ikea’s strategy‚ suppliers are usually located in low-cost nations‚ with close proximity to raw-materials and reliable access to distribution channels. These suppliers produce highly standardized products intended for the global market‚ which size provides
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CITIBANK CASE 1. Citibank should maximize profits in developed countries where there are very large populations with potential customers. The economy in Asia-pacific countries is not as developed as the United States and Europe. Citibank has the opportunity cost of maximizing profits in the United States and Europe for risking the card launch in Asia and not getting results from that. 2. If Citibank decides to launch the new card to Asia-Pacific countries‚ they should go ahead and launch
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Work Specialization is used to describe the degree to which activities in organizations are divided into separate jobs. This means that an entire task is not done by one individual but instead is broken down into jobs done by different people. In Citibank‚ tasks are divided into different jobs according to the requirements and work specialization can be seen. For example‚ in the distribution of debit cards‚ more than one person is involved in the process. There is a CRM (customer relation manager)
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1. Herman Miller‚ Inc employs a broad differentiation strategy. The essence of a broad differentiation strategy is to offer a unique product or service attributes that a wide range of buyers find appealing and worth paying for‚ and Herman Miller (HMI) does just that through innovative products and processes. Unlike most firms‚ especially those in mature industries and most of its office furniture rivals‚ Herman Miller pursued a path distinctively marked by reinvention and renewal. The company obtained
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Citibank’s e-Business Strategy for Global Corporate Banking Citibank’s Global Cash and Trade division was in the business of managing the flow of money for its corporate customers. It provided the tools and channels for its customers to receive money efficiently and to make payment in a timely fashion. In 2000‚ intense competition and the dot com boom put pressure on Citibank and its competitors to transform their business in the new economy. In response to these challenges‚ Citibank made a serious push
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Product differentiation is one of the strategic elements of products marketing. In order to understand that process‚ I chose to focus on skin care products and more particularly on Chanel ’s products. "Gabriele Chanel was born in 1883 in Saumur‚ France. She adopted the name of "Coco" while she briefly worked as a cafe and concert singer from 1905 to 1908. First a mistress of a wealthy military officer then of an English industrialist‚ she drew on the resources of these patrons in setting up a
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