CASE “Citibank: Performance Evaluation” Harvard Business School 9-198-048 rev: October 14‚ 1999 The Performance Scorecard: a strategic management tool Frits Seegers‚ President of Citibank California‚ is convinced that “in a competitive marketplace where businesses compete for customers‚ customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy”1. Fulfilling customers’ expectations is a critical issue for the long term business sustainability
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evaluation of performance of James McGaran‚ Branch Manager of Citibank in Los Angeles by his Area Manager‚ Lisa Johnson‚ and the discrepancies that crept in during the evaluation process. In the case‚ it can be seen how Lisa Johnson had failed to reflect some of the performances properly leading to a stalemate position in the performance evaluation of an efficient manager like James McGaran. James McGaran was a branch manager of Citibank in Los Angles and the branch he is handing is placed in one
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Citibank: Launching the Credit Card in Asia Pacific 45-720 Marketing Management Marc Brands Masatoshi Kaneko Oscar Lehmann Shu Yagi Juan Zatarain January 23‚ 2003 Executive Summary We recommend in the first phase to expand the credit card business into India‚ the Philippines‚ Taiwan and Thailand. These are fairly stable untapped markets. Our strategy is to focus generally on the high status groups in these markets. The cards should be issued in the local
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1. Statement of Need It may surprise educators to find that in a class that has a range of abilities‚ it is the most able‚ rather than the least able‚ who will learn less new material than any other group. How does this happen? Mostly because the meaning of the two words teach and learn are accidentally confused. With gifted students‚ the reality is that they already know a significant amount of the curriculum a teacher is planning to teach‚ and they can learn new material in much less
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objectives of the case is that Citibank has aligned its new performance evaluation process to inculcate non financial measures in the performance evaluation and thereby highlighting the importance of diverse set of measures for evaluating performance it has been a year since the California division has introduced this change through a new performance scorecard and Citibank has to make sure that the change is communicated throughout the organisation. * The Citibank California division has to make
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Written Executive Communication PROJECT REPORT Citibank – Performance Evaluation Submitted to – Dr. Payal Mehra Date – 26/10/2012 Submitted By Group 8‚ Section C Anuradha Tyagi (PGP28128) Aditya Singh (PGP28158) Bholendra P.Singh (PGP28143) K. Aditya Das (PGP28139) Vishal Raju (PGP28155) Shweta J. (PGP28159) Table of Contents 1. Abstract 2 2. Brief Overview of the current situation 3 3. Strategy for Case Analysis 5 4. Case Analysis 6
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Cost leadership and differentiation strategies are popular research topics within the field of strategy and have been widely discussed‚ in particular since Michael Porter presented his model of generic strategies in 1980. Some rearchers‚ in fact‚ refer to this model as being among the most significant contributions to the strategic management literature. Whether cost leadership and differentiation strategies are mutually exclusive is a far less discussed issue however‚ as evidenced by the relatively
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1) An introduction to the background of the company‚ the product and its target audience A) The Company • Citibank Singapore Ltd Wholly-owned subsidiary of Citigroup‚ one of the world’s largest financial services organisations. Offer financial services including deposit accounts‚ foreign currency deposits and investments‚ credit cards‚ mortgages‚ insurance and charge cards. • Overview Global Consumer Banking division began banking operations in Singapore in 1982. Formidable
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PRODUCT DIFFERENTIATION AND MARKET SEGMENTATION AS ALTERNATIVE MARKETING STRATEGIES WENDELL R. SMITH Alderson & Sessions decade the 1930’s‚ the work of D URING theRobinsonofand ofChamberlin resulted in a revitalization economic theory. While classical and neoclassical theory provided a useful framework for economic analysis‚ the theories of perfect competition and pure monopoly had become inadequate as explanations of the contemporary business scene. The theory of perfect competition assumes homogeneity
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are many producers and customers in a given market‚ and the producers have a degree of control over the price of the products (Wikipedia). Fast food companies have the ability to set there own price without losing customers because of product differentiation. For example‚ pretend you are the owner of a Chinese restaurant in the food court of the mall. Also in the food court are several burger joints and a Mexican restaurant. There are several things to factor when determining the price of your
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