Kristin Howell Bus 400 Sec A Dr. Li 30 October 2007 "Citibank Case Analysis" Introduction: Through reading the article titled "Citibank: Performance Evaluation" and performing my own in-depth case analysis‚ I was able to analyze the issues Citibank California was confronted with and determine possible solutions to help run their business more successfully. Although Citibank is a well-run corporation that made necessary improvements in an effort to gain a competitive advantage over their
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1. EXECUTIVE SUMMARY The opening of Citibank Express Service in the departure side of the airports will provide great convenience for Citibank customers (especially business customers and holiday makers). Citibank Express Service which features new product promotions and an online banking facility will offer high accessibility and convenience to Citibank customers when they are at the airports waiting to board their flights. Citibank Express Service will serve better existing customers‚ attract
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MIS 760 – IT Strategy Case Study: Citibank’s E-Business Strategy for Global Corporate Banking Please prepare an analysis of this case. Your write-up should be 4 to 7 pages. Each of the following questions should be addressed individually: 1. What are the impacts of the internet on the competitive landscape of corporate banking? (Hint: use Porters 5 forces) 2. What has Citibank done to differentiate its e-business products from those of its competitors? 3. What can Citibank do to create
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CITIBANK CASE 1. Citibank should maximize profits in developed countries where there are very large populations with potential customers. The economy in Asia-pacific countries is not as developed as the United States and Europe. Citibank has the opportunity cost of maximizing profits in the United States and Europe for risking the card launch in Asia and not getting results from that. 2. If Citibank decides to launch the new card to Asia-Pacific countries‚ they should go ahead and launch
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Group 5‚ Section 21 e-Business Strategy The emergence of e-business is radically changing almost all industries ranging from retail to media. An e-business process accomplishes a given business task by using digital technologies‚ often based on the Internet. This can be any business tasking such as procurement‚ sales‚ HR‚ or other admin tasks. An e-business is a company where a significant part of its business is based on the use of e-business processes. e-Business strategy‚ therefore‚ is any
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Citibank: Launching the Credit Card in Asia Pacific 45-720 Marketing Management Marc Brands Masatoshi Kaneko Oscar Lehmann Shu Yagi Juan Zatarain January 23‚ 2003 Executive Summary We recommend in the first phase to expand the credit card business into India‚ the Philippines‚ Taiwan and Thailand. These are fairly stable untapped markets. Our strategy is to focus generally on the high status groups in these markets. The cards should be issued in the local
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Case 6: CitiBank 1. On a social standpoint‚ CitiBank is faced with more of their customers expanding their businesses globally and becoming e-enabled. Hence‚ CitiBank had to adapt to this new social trend by shifting to e-space. For instance‚ sophisticated‚ corporate customers wanted to collect payments online and have access to more efficient Web-enabled financial processes. Politically‚ regulators who became more cautious about privacy issues and wanted banks to be able to quickly identify
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professional managers and if they know the rules in advance then it is fair. Particularly scorecard template is clear and easy to understand. 7 specific blocks of targets (financial‚ strategy‚ customer satisfaction‚ control‚ people‚ standards and finally overall evaluation) shows what is most important for Citibank in this year. Except figures and data (Key Performance Indicators – KPIs) there is also a place for comments and opinions which is very important to evaluate managers and employees. In
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Harvard Business School 9-198-048 Rev. October 14‚ 1999 Citibank: Performance Evaluation Frits Seegers‚ President of Citibank California‚ was meeting with his management team to review the performance evaluation and bonus decisions for the California branch managers. James McGaran’s performance evaluation was next. Frits felt uneasy about this one. McGaran was manager of the most important branch in the Los Angeles area‚ and his financials were impressive. A year ago he would have
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Strategy Definition The process of strategy definition would involve the generation‚ evaluation and eventual selection of options. When evaluating the different available options‚ different aspects such as prioritizing e-business channels‚ the form of required restructuring‚ the business and revenue model‚ marketplace restructuring‚ market and product development strategy as well as positioning and differentiation strategy‚ among other parameters should be decided on. E-business priorities Much
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