A. Introduction Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others (Kotler‚ Brown‚ Adam‚ and Amstrong‚ 2001: 6). Marketing is about connecting with customers‚ serving the needs of society‚ and accomplishing the goals of the organization. Through customer satisfaction marketing creates the customer loyalty necessary to reach an organization’s objectives. Marketing works by creating
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THE FUTURE OF INTERNATIONAL BUSINESS FOR INDONESIA In the current era of globalization every country definitely needs other countries to meet the needs in the country. In terms of meeting their needs‚ a state called transact international business. International business is a business activity conducted by a State or a company to another country. almost all companies‚ large or small‚ will be affected by global events and competition because most sell out and / or secure suppliers from
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Landasan dan Prinsip Politik Luar Negeri RI Tepat pada tanggal 17 Agustus 1945‚ Indonesia berhasil memproklamasikan kemerdekaannya hanya 2 hari setelah Jepang menyerah kepada sekutu. Tetapi belum berhenti sampai disitu perjuangan bangsa Indonesia. Belanda kembali ingin menduduki Indonesia dan eksistensi republik kembali mendapat tantangan. Bagaimanakan Indonesia mengambil sikap dalam mengahadapi dinamika politik saat itu dan mengambil kebijakan atau keputusan yang berkaitan dengan hubungan antar
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Manajemen E-Commerce dan Penerapannya di Indonesia Oleh: Taufik Akhsan Pranoto Daftar Isi : |Pendahuluan |Hal | |Apakah E-Commerce itu ? |Hal | |Tahapan penyelidikan sebelum memutuskan untuk terjun ke market on-line ? |Hal | |Bentuk E-Commerce
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International Business Plan BREAKING INTO THE TRADE GAME: SMALL BUSINESS GUIDE TO EXPORTING SMALL BUSINESS ADMINISTRATION‚ OFFICE OF INTERNATIONAL TRADE International Business Plan The purpose of the International Business Plan workbook is to prepare your business to enter the international marketplace. This workbook will serve as a step-by-step guide to lead you through the process of exporting your product to an international market. The workbook is divided into sections. Each section must
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TITLE OF THE CASE: Pt. Multi Bintang Indonesia TIME CONTEXT: 1987 SUMMARY: Mr. Abeng joined Pt. Perusahaan Bir Indonesia in late 1979. A few months later‚ he became President Director. One of his earliest strategic undertakings was to rename the firm to Pt. Multi Bintang Indonesia. For several years‚ the company’s market share had been declining. The company had so many strengths to boast. But despite these‚ it had also many weaknesses. The company had no strategic plans.
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Dimensions listed below Indonesia has Power Distance (PDI) as its highest ranking Hofstede Dimension at 78. The high Power Distance (PDI) is indicative of a high level of inequality of power and wealth within the society. This condition is not necessarily forced upon the population‚ but rather accepted by the society as part of their cultural heritage. The average Power Distance for the greater Asian countries is 71. The second highest Hofstede ranking for Indonesia is Uncertainty Avoidance
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Indonesia - Asia’s Stumbling Giant 1. What Political factors explain Indonesia’s poor economic performance? What economic factors? Are these two related? Political factors are corruption and red tape‚ absolutism and crony capitalism. Economic factors are poor infrastructure and fleeing of foreign companies from the country decreasing the foreign investments in the country and increasing the unemployment rate in the country. The political and economic factors that hinder growth in Indonesia
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Airlines In Indonesia Group Member: VOUSEMER Sandy WANG Liao Xue Qiujing Table of Contents I. General introduction of low cost carrier 3 1. Definition 3 2. History of low cost carrier 3 3. Business Model 4 a. Reducing operation cost 5 b. Simplifying in-flight services 6 4. Trends in the industry 6 a. Differentiation 6 b. Long distant low cost carrier 7 5. Criticism 7 II. Why is Indonesia such an important market? 8 III. Low Cost Airlines That Fly To and/or In Indonesia 8 1. From
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KASUS PEMASARAN BAGAIMANA MEMPERKUAT BRAND EQUITY CAMPINA TERHADAP PASAR REMAJA DAN ANAK MUDA ? Sekilas tentang pasar es krim di Indonesia Es krim adalah makanan selingan yang selalu menarik setiap orang‚ khususnya untuk anakanak dan para remaja. Di negara-negara barat‚ es krim merupakan makanan tambahan yang sangat populer dikonsumsi oleh segala lapisan usia. Menurut sejarahnya‚ es krim pertama kali ditemukan di China dan dibawa ke Eropa oleh Marcopolo‚ seorang penjelajah ternama di abad pertengahan
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