Contents Introduction 2 Macro-environment 3 Political factor 3 Economic factor 3 Socio-Cultural Factors 4 Technological factors 4 SWOT Analysis 4 Market segmentation 7 Geographical 7 Demographic 7 Psychographic 7 Marketing mix 4P’s 7 Recommendation 8 References 10 Introduction This write up is in regard of the marketing report based on Samsung‚ electronic Multinational Corporation. It gives a PESTEL examination‚ SWOT analysis‚ Segmentation and marketing mix elements. Samsung ’s uniqueness
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MGT126 Week One Assignment1: 1) What interpersonal skills do you currently have that will allow you to be successful in your new position? When dealing with customers‚ I find that I am able to listen to them and figure out their needs in a timely manner‚ while striving for one call resolution. I find that by being empathetic to their moods and feelings are a big help. During my time as a customer service professional I have developed skills that give me an edge while working with the difficult
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Technological Environment means forces that create new technologies‚ creating new product and market opportunities (81) Technological environment: trends and developments in the technological field that might: (a) improve production; (b) create new product opportunities;(c) render existing products obsolete; (d) change the ways in which goods and services are marketed; or (e) change the profile of customers’ needs and wants. A technology offered by telephone carriers that allows for the rapid transfer
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INTERNAL MIGRATION IN INDIA Migration is a process of social change where an individual‚ alone or accompanied by others‚ because of one or more reasons of economic betterment‚ political upheaval‚ education or other purposes‚ leaves one geographical area for prolonged stay or permanent settlement in another geographical area. Migration of persons within national borders is far greater in magnitude than migration across international borders and has enormous potential to contribute to economic prosperity
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Table V - 2012 SuperGroup Plc Financial Highlights 11. 6. Table VI – Supply and Demand curve 12. 13. 14. Summary 15. 16. 17. In this Business Environment report‚ my objective for SuperGroup plc is expanding the market to China by using the political‚ economic‚ social and technological (PEST analysis) to identify the external and internal opportunities for increasing the profitability of SuperGroup plc. 18. Besides‚ there must be has some challenges for SuperGroup plc expanding to China
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Business Environment Business environment consists of all the internal and external forces that influence the operating situation of a company. Business environment has a dynamic and complex nature and it impacts greatly the survival and growth of a company. External factor consists of political factors Political factors (Taxation Policy‚ Unemployment Policy etc.)‚ Economical factors (Inflation rate‚ Recession or Boom etc.)‚ Socio-cultural (language‚ values‚ religion‚ beliefs etc. )‚ Technological
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Internal Factors Evaluation Matrix of Philippine Women’s University Sta. Cruz‚ Laguna Campus Internal factors of a college or university include faculty‚ students‚ staff‚ alumni‚ athletic program‚ physical plant‚ grounds and maintenance‚ student housing‚ administration‚ academic programs‚ fraternities‚ sororities‚ and public relations. The sum total of all weighted score is equal to the total weighted score‚ final value of total weighted score should be between range 1.0 (low) to 4.0 (high).
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The Marketing Environment The environment forces that affect the company’s ability to serve its customers 1. External Environment 2. Internal Environment External Environment Macro Environment: consist of larger societal forces that affect the entire microenvironment. The six forces making up the company’s microenvironment Demographic Economic Natural Technological Political Cultural Forces Demographic is the study of the characteristics of human populations.
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INTERNAL RATE OF RETURN Many companies wants to have a return on their investment in a few years and begin to evaluate their projects optimistically calculating an internal rate of real return not yielding results in the end. This does not end up being expected by the companies; According to the article the authors John C. Kelleher and Justin J. MacCormack . They suggest that there is a tendency to a risky behavior‚ Companies started to run the risk of creating unrealistic numbers for themselves
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ASSIGNMENT – INTERNAL ASSESSMENT OF PFIZER‚ Inc. Provide a brief description of your company and identify 3 general terms for each of the 6 categories of the value chain which could apply to your organization and explain how they are relevant to this analysis (18 items). Pfizer‚ Inc. is a pharmaceutical corporation with annual revenue of $ 67.8 billion (2010 Annual Report). It is traded on the New York Stock Exchange (NYSE) under the symbol PFE. It is also Dow Jones Component Company. The
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