that it is essential to have a performance measurement system that encompasses all aspects of an organization. Since inventing in 1990s‚ Balanced Scorecard was received a wide range of use and promotion in the global business community‚ including profit and non-profit organizations. The article proposes the application the Balance Scorecard in higher education to improve quality in universities. II/ Literature Review 1. The Balanced Scorecard The Balanced Scorecard (BSC) is a system of measurement
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Citibank: Launching the Credit Card in Asia Pacific 45-720 Marketing Management Marc Brands Masatoshi Kaneko Oscar Lehmann Shu Yagi Juan Zatarain January 23‚ 2003 Executive Summary We recommend in the first phase to expand the credit card business into India‚ the Philippines‚ Taiwan and Thailand. These are fairly stable untapped markets. Our strategy is to focus generally on the high status groups in these markets. The cards should be issued in the local
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HKU976 NEALE O’CONNOR MAKING BALANCED SCORECARD WORK TO IMPLEMENT BUSINESS STRATEGIES AT MAGIC TECHNOLOGY In August 2008‚ Magic Technology (“Magic”) launched an initiative to implement the balanced scorecard in its organisation. Alan Lo‚ the chief executive officer (“CEO”)‚ oversaw the implementation of the balanced scorecard at the company’s headquarters. Lo encountered both strategic and execution difficulties during implementation. Yet‚ such difficulties hinted at a more fundamental issue
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Balance scorecard measure describes clearly about achieving its objective successfully. Measurement is a powerful tool; it communicates company statements such as strategic objectives‚ vision and mission. We can also categorize the desirable character for the particular measure of balance scorecard. Financial measure of balance scorecard initiates the employee towards increasing the return on equity of the organization. The customer measure targets towards the percentage of customer turnover; increase
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Journal of Small Business Management 2006 44(3)‚ pp. 407–425 Entrepreneurs Use a Balanced Scorecard to Translate Strategy into Performance Measures by Andra Gumbus and Robert N. Lussier Although 50 percent of Fortune 1000 companies currently use a balanced scorecard (BSC)‚ few small businesses are using a BSC. A review of the literature finds no BSC papers in leading small business/entrepreneurship journals. This article begins with a discussion of the BSC and why a small business should
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GE Turbines and Balanced Scorecard BUS/475 GE Turbines and Balanced Scorecard A balance scorecard is essential for developing a healthy business growing place. It is a vital key for defining the goals and targets of a company as well as the vision‚ mission and the SWOTT Analysis. A balanced scorecard is‚ “A set of measures that are directly linked to a company’s strategy: financial performance‚ customer knowledge‚ internal business processes‚ and learning and growth” (Pearce & Robinson‚ 2013‚
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CITIBANK CASE 1. Citibank should maximize profits in developed countries where there are very large populations with potential customers. The economy in Asia-pacific countries is not as developed as the United States and Europe. Citibank has the opportunity cost of maximizing profits in the United States and Europe for risking the card launch in Asia and not getting results from that. 2. If Citibank decides to launch the new card to Asia-Pacific countries‚ they should go ahead and launch
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Work Specialization is used to describe the degree to which activities in organizations are divided into separate jobs. This means that an entire task is not done by one individual but instead is broken down into jobs done by different people. In Citibank‚ tasks are divided into different jobs according to the requirements and work specialization can be seen. For example‚ in the distribution of debit cards‚ more than one person is involved in the process. There is a CRM (customer relation manager)
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The balanced scorecard The balanced scorecard is an approach for the company to transfer the strategies‚ objectives and missions into performance measures. It aims at assist the organization to complete and manage the strategies which the organization set up. The balanced scorecard has different perspectives‚ such as financial‚ customer‚ community and internal processes and employees. And also each perspective has two different indicators‚ lead and lag. Lag indicator is a measurement for the company
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Balanced Scorecard is a framework that focuses on shareholder‚ customer‚ internal and learning requirements of a business in order to create a system of linked objectives‚ measures‚ targets and initiatives which collectively describe the strategy of an organization and how that strategy can be achieved.” The Balanced scorecard retains the traditional financial measures and complements them with measures that are drivers of future performance. The objectives and measures of the scorecard are derived
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