On June 16‚ 1812‚ with $2 million of capital‚ City Bank of New York (which is now known as Citibank) opened for business in the City of New York in the United States to serve a group of New York Merchants. * Citigroup was previously known as First National City Corporation in 1968 and was renamed as Citicorp. * In 1998‚ Citicorp merged with the Travelers Group to form Citigroup Inc. * Citibank has been known worldwide for being one of the largest commercial banks‚ spanning across six
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A Big Hit for Marketing Research? Unit 1 – Case Study – American Idol: A Big Hit for Marketing Research? Comprehensive Critical Thinking Kinjal Mistry California Intercontinental University Dated: 10th July15 Author Note Kinjal R Mistry‚ California Intercontinental University Correspondence concerning this article should be addressed to Kinjal R Mistry‚ 1913 Key St‚ Maumee OH-43537 Contact Email – kinjalm17@gmail.com Contact Phone – 631-394-7810 Page |2 American Idol: A Big Hit for Marketing
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two campaings? A. Fallon worldwide showed their creativity by creating a funny and engaging campaign which makes a genuine human connection with the audience to be able to invite and attract consumers to participate in their message. B. In Citibank‚ the sources of ideas in their campaign came from the problem of their company itself and the data they have gathered from the qualitative and quantitative research that have they conducted. In Holiday Inn Express‚ the sources of ideas in their
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Under the International Strategic Management approach‚ companies can choose to either venture their business towards the Global or Regional strategy. The Global Integration strategy looks at production and distribution of products and services of a homogenous type and quality on a worldwide basis. National Responsiveness strategy requires understanding of individual consumer tastes imposed by autonomous governments and agencies. To further understand the Global and National strategies‚ we look into
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INDIAN BANKING SYSTEM A Transition from Traditional Banking to Mobile Banking BY: Abhilasha Sharma Indian Banking system: An Overview Banking in India originated in the last decades of the 18th century. The oldest bank in existence in India is the State Bank of India‚ a government-owned bank that traces its origins back to June 1806 and that is the largest commercial bank in the country. Central banking is the responsibility of the Reserve Bank of India‚ which in 1935 formally took over these
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the trend‚ Citibank added the customer satisfaction as non-financial indicator in the new measurement‚ performance scorecard‚ to evaluate the performance of branches. The strength of new measurement would motivate the bank to maintain and reach higher quality services‚ bringing more potential customers into the bank. In addition‚ it allows the bank to set the best-service branch as a benchmark which others could either learn or follow by improving the performance. By doing so‚ Citibank encourages
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CONTENT 1. INTRODUCTION 3 2.MONETARY AND FISCAL POLICIES OF THE USA 3 3.REASONS FOR CONTRADICTORY CONSEQUENCES 5 4.IMPACT ON THE BANKING SYSTEM 7 5.IMPACT ON CITIBANK 8 6.RECOMMENDATIONS 9 7.CONSEQUENCES 10 8.REFERENCES 11 EXECUTIVE SUMMARY The global economic downturn‚ the sub-prime mortgage fiasco‚ investment bank collapses‚ falling shares and home prices‚ and tight credit pushed the
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The personality assigned to me for the assignment is well known mr rattan tata ….Ratan Tata is an Indian businessman of the Tata Group‚ which is a Mumbai-based conglomerate. He was the chairman of the group from 1991-2012. He stepped down as the chairman on 28 December 2012 and now holds the position of Chairman Emeritus of the group which is an honorary and advisory position and is continuing as the chairman of the groups charitable trusts[2] Now lets have a look at the Early life of mr rattan
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| |Vigilance administration in banks has assumed added importance these days in the wake of recent fraud case in the Citibank‚ Gurgaon (a | |private sector foreign bank). The gigantic proportions to which the amount has gone up beyond Rs.300 crore is mind - boggling. Needless to | |mention here that the Citibank is a bank which has international character‚ has well laid down systems and procedures‚ is totally | |technology savvy bank and there are lot
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of his work. A mere position paper that indicates that he is an employee in not tantamount to evidence Illegally dismissed-two reliefs 1. Backwages‚ 2. Reinstatement Citibank vs CA Facts: Citibank and el toro security agency (el toro) entered into contract for the latter to provide security to the premises of the bank. Citibank renews the contract evry year. However on 1990 the bank notified EL toro that the bank would not renew anymore the service agreement and instead hired another security
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