1. EXECUTIVE SUMMARY The opening of Citibank Express Service in the departure side of the airports will provide great convenience for Citibank customers (especially business customers and holiday makers). Citibank Express Service which features new product promotions and an online banking facility will offer high accessibility and convenience to Citibank customers when they are at the airports waiting to board their flights. Citibank Express Service will serve better existing customers‚ attract
Premium Bank New York City
Kristin Howell Bus 400 Sec A Dr. Li 30 October 2007 "Citibank Case Analysis" Introduction: Through reading the article titled "Citibank: Performance Evaluation" and performing my own in-depth case analysis‚ I was able to analyze the issues Citibank California was confronted with and determine possible solutions to help run their business more successfully. Although Citibank is a well-run corporation that made necessary improvements in an effort to gain a competitive advantage over their
Premium Customer service Customer Bank
Written Executive Communication PROJECT REPORT Citibank – Performance Evaluation Submitted to – Dr. Payal Mehra Date – 26/10/2012 Submitted By Group 8‚ Section C Anuradha Tyagi (PGP28128) Aditya Singh (PGP28158) Bholendra P.Singh (PGP28143) K. Aditya Das (PGP28139) Vishal Raju (PGP28155) Shweta J. (PGP28159) Table of Contents 1. Abstract 2 2. Brief Overview of the current situation 3 3. Strategy for Case Analysis 5 4. Case Analysis 6
Premium Customer service Customer Sales
1) An introduction to the background of the company‚ the product and its target audience A) The Company • Citibank Singapore Ltd Wholly-owned subsidiary of Citigroup‚ one of the world’s largest financial services organisations. Offer financial services including deposit accounts‚ foreign currency deposits and investments‚ credit cards‚ mortgages‚ insurance and charge cards. • Overview Global Consumer Banking division began banking operations in Singapore in 1982. Formidable
Premium Interest Bank Credit card
Asia Pacific. Use a customized marketing strategy/customized offerings; Focus on customer service; Enter Australia‚ India‚ Indonesia‚ Philippines‚ Singapore‚ Thailand‚ Taiwan‚ Malaysia‚ India‚ and Indonesia; Further develop Hong Kong market; Enter Korea whenever regulations allow it. Use different appeals/ value prepositions: in India‚ Indonesia‚ Taiwan‚ Thailand‚ Malaysia emphasize status; target upper and upper-middle class; use Citibank and Dinners database to qualify customers and
Premium Revenue Marketing Economics
Citibank Current Market Conditions As the economic situation in the United States continues to be the hot topic around the world‚ it is not a surprise that every move Citibank makes is scrutinized and added to the headlines. This paper will analyze the current market conditions of the Citibank conglomerate. The current market structure‚ the impact of new companies entering the market‚ prices related to the market and technology will be addressed. Additionally‚ productivity and cost structure
Premium Supply and demand Bank of America Identity theft
Launching the Credit Card in Asia Pacific Ankit Bhardwaj Apaar Malik Neha Sharma Shashwat Bhanti Sidharth Shah Introduction Citibank‚ a major international bank‚ is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York‚ later First National City Bank of New York. Citibank has retail banking operations in more than 100 countries and territories around the world. Founded in 1812 as the City Bank of New York‚ ownership
Premium Bank Credit card
Citibank: Launching the Credit Card in Asia Pacific Citigroup is an American multinational financial services company based in New York City. Citigroup was formed from one of the world ’s largest mergers in history by combining the banking giant Citicorp and financial conglomerate Travelers Group. Nowadays is one of the world’s largest banks. In 2010 was in 22nd position worldwide‚ ranked on its total assets. Finally‚ it has the world ’s largest financial services network‚ spanning 140 countries
Premium Bank Financial services Marketing
Substantiated/Unsubstantiated 19 Conclusions 25 Recommendations 25 Limitations of Study 27 Acknowledgements 27 References 27 CONFIDENTIAL Research Proposal On Reasons for Voluntary Attrition in Credit Cards at Citibank Pakistan for the period Jan. ’10 to Jun. ’10. Prepared for Mr. Sibghatullah Hussaini Submitted by Ahmed Hassan July 28‚ 2010 Sponsor’s Name/Client Professor Sibghatullah Hussaini‚ Faculty Member‚ IBA. Advanced and Applied Business
Premium Credit card Payment Value added
Citibank : Performance Evaluation “Performance management is about creating relationships and ensuring i l i hi d i effective communication Its about focusing on what organisations‚ managers and team members need to dt b dt succeed” - Robert Bacal Performance Management Why do even best of great strategies fail? A study of 275 professional portfolio managers reported that the ability to execute strategy was more important than the quality of the strategy itself (“Measures That Matter‚”
Premium Strategy Strategic planning Management