{draw:frame} The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation‚ a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product has
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The GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio‚ and which market opportunities are worthy of continued investment. Also known as the ’Directional Policy Matrix‚ ’ the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually‚ the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. In most versions of the matrix: * the
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to produce by watching the market growth forecast as well as your growing (or shrinking) percentage of the market share. * Purchase all the research studies to show the awareness of your campaigns to see if you are over-spending on advertisements or sales staff. Increase advertising and sales staff if need be. Endgame strategies (Things to do when you only have two or three periods left): * If you plan on coming out with a new product to steal market share from your competitors‚ try to release
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profitable global company selling products such as footwear‚ apparel‚ and accessories. Performing a careful analysis ensures Reebok’s continued growth and profitability in an environment with strong competitive forces‚ weak economies‚ and nine years of flat growth. The analysis summary appears below with the conclusion. EFE: External Factor Evaluation Matrix The EFE indicates there are significant revenue opportunities in meeting the needs of aging leisure-oriented Baby-boomers (BBs)‚ and the young
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A STUDY OF THE CONSTRUCTION OF BCG MATRIX FOR NESTLE INDIA Tarun Jain1 TABLE OF CONTENTS Executive Summary Objectives Research Methodology Introduction Studying the construction of BCG matrix for Nestle Conclusion Suggestions Limitations Bibliography Annexure – I (The BCG Matrix explained) Annexure – II (List of Nestle Products worldwide) Annexure – III (List of Nestle Products offered in India) Annexure – IV (List of provisional stores surveyed for the study) 1 For details‚ visit http://ssrn
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The BCG Matrix is a method used by businesses to identify market growth and market shares for organizations. It was developed by Bruce Henderson of the Boston Consultant’s Group in the early 1970s. To establish long term value creation‚ a company should have a portfolio of products that contain both high growth products in need of cash inputs and low growth products that generate a lot of cash and use this information to improve it. The basic idea behind it is that the bigger the market share a product
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Table of content The executive summary…………………………………………………….. 2 1. History of Ansoff Matrix.………………………………………………… 3 2. Introduction………………………………………………………………. . 3 3. Model Use and the Applicability………………………………………….. 5 3.1 Market Penetration…………………………………………........ 5 3.2 Market development…………………………………………….. 7 3.3 Product Development………………………………………….. .. 7 3.4 Diversification………………………………………………… … 9 4. The Advantages…………………………………………………………… 12 5. The Risks……….………………………………………………………
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Types of shares: Share issued by a company can be divided into following categories: (I) Preference Shares: According to section 85 of the Companies Act‚ 1956‚ persons holding preference shares‚ called preference shareholders‚ are assured of a preferential dividend at a fixed rate during the life of the company. They also carry a preferential right over other shareholders to be paid first in case of winding up of the company. Thus‚ they enjoy preferential rights in the matter of: (a) Payment of
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Shares-A share is the interest of shareholder in terms of money in the business represented as a liability on the company. In the words of Justice Farewell‚ “The interest of a shareholder in the company measured‚ by a sum of money for the purpose of liability in the first place‚ and the interest (dividend) the second‚ but also consisting of various covenants entered into by the shareholder inter se.” It defines the relation between the company and shareholder. Shareholders are the real owners of
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Preference Shares As in section 4 of Company Act 1965‚ it interpret preference share as “a share by whatever name called‚ which does not entitle the holder thereof to the right to vote at the general meeting or to any right to participate beyond a specified amount in any distribution whether by way of dividend‚ or redemption‚ in wind up‚ or otherwise.” (the library book) Besides that‚ section 66(1) of Company Act 1965 also states that “No company shall allot any preference shares or convert any
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