products in the BCG matrix results in 4 categories in a portfolio of a company: BCG STARS (high growth‚ high market share) - Stars are defined by having high market share in a growing market. - Stars are the leaders in the business but still need a lot of support for promotion a placement. - If market share is kept‚ Stars are likely to grow into cash cows. BCG QUESTION MARKS (high growth‚ low market share) - These products are in growing markets but have low market share. - Question marks are
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the nine months to September rose by 20 percent to P10.4 billion. The growth was driven by its real estate and banking units‚ the steady performance of its water business‚ and the sustained improvement in profitability of its international businesses. The performance of its business units resulted in equity earnings of P13.9 billion—26 percent higher year-on-year. The company recently announced the issuance of preferred shares worth P10 billion‚ proceeds of which would be used to prepay higher costing
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Group Matrix The BCG Matrix is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. It has two dimensions: the market share and the market growth. To ensure long-term value creation‚ a company should have a portfolio products that contains both high-growth products in need of cash inputs and low-growth products that generate lot of cash. The basic idea behind it is that the bigger the market share a product
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challenges in terms of providing flexibility in operations and dealing with labor productivity issues‚ an increasing contribution to revenues from the garments business‚ which is less capital-intensive & margins-accretive‚ would augur well for earnings growth. GOKALDAS EXPORTS Incorporated in 1979. based in Bangalore. its one of India’s largest manufacturers and designer of garments for men‚ women and children and caters to the needs of several international fashion brands and retailers. Gokaldas
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BCG MATRIX OF HINDUSTAN UNILIVER LIMITED • • • • Cash cows :are units with high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They are regarded as staid and boring‚ in a "mature" market‚ and every corporation would be thrilled to own as many as possible. They are to be "milked" continuously with as little investment as possible‚ since such investment would be wasted in an industry with
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out to its customers each week? 70000 packages are sent out each week to its online customers. 4. Using the case study‚ explain how the Product life cycle works. The product lifecycle has a number of stages‚ research and development‚ introduction‚ growth; maturity and decline. With ASOS being an international company‚ this means that its products can be sold continuously all year round as there are different seasons worldwide. E.g. in the UK it is winter‚ whereas in Australia it would be summer. Hence
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See how we can help Company analysis of NUMICO NUMICO came into existence in the year 1896 when Mr Martinus van der Hagen secured all rights of a formula for infant milk from cow’s milk. His operation was based in The Hague in The Netherlands. In 20th century company changed the named to Nutricia but in the year 1997 when company received the designation ‘Royal’ then its name changed to NUMICO NV. Recent Past of NUMICO: Strategic Corporate Development History For nearly 5 decades NUMICO worked
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• Question 1 Short-term objectives __________ long-term objectives. Correct Answer: operationalize Response Feedback: p. 288 • Question 2 Enhanced bargaining power with distributors and retailers to gain shelf space‚ shelf positioning‚ stronger push‚ more dealer attention and better profit margins represents which of the following sources of value building in multi-business companies? Correct Answer: Potential competitive advantage Response Feedback:
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markets to absorb large quantity of shares domestically and hesitant to open ownership of France ’s "crown jewels" to foreigners‚ the French government encouraged large privately owned firms to soak up the new shares offered during the privatizations. In 1995‚ the country ’s real GDP growth was 2.1%‚ sinking to 1.5% in 1996. Investment growth was negative and consumer spending weak. By 1997‚ unemployment in France reached a post war record of 12.8%. Economic growth had flattened‚ and economic pessimism
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BOSTON CONSULING GROUP (BCG) MATRIX is developed by BRUCE HENDERSON OF THE BOSTON CONSULTING GROUP IN THE EARLY 1970’S. According to this technique‚ business or product are classified as low or high performers depending upon their market growth rate and relative market share. THE BCG GROWTH-SHARE MARKET It is a portfolio planning model which is based on the observation that a company’s business units can be classified in to four categories Stars Question marks Cash caws Dogs It is based
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