Brands for Rural India” By Himanshu Shekhawat Lecturer‚ Department of Management Studies‚ Poornima Group of Colleges‚ ISI-2‚ Sitapura Institutional Area‚ Jaipur E mail: Himanshu.shekhawat@gmail.com Abstract India is a very large country with 3‚700 towns and 6‚ 00‚000 villages. A rural market is a village with a population of less than 5000. But since the larger villages and the smaller towns are witnessing an explosion in growth‚ they are collectively known as rural markets
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supply. Although there are a lot of agencies who give that service in the big cities (metros and tier 1 cities) of India the booming tier 2 cities do not have such agencies. So there is an opportunity to start an Integrated Marketing Communication Solutions providing agency in those cities. As the big corporate conglomerates are concentrated in the big cities‚ the SMEs/SMBs are cropping up dozen-a-minute in the tier 2 cities across India. Our services will be targeted at them‚ who cannot afford the
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The City of Miami Florida November 4‚ 2012 Dr. Moran The City of Miami of Florida Miami is considered the largest city in the state of Florida. Many tourist articles describe this city as a unique city of contrasts‚ contradictions
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FUTURE OF RURAL INSURANCE IN INDIA India is fast emerging on the world map as a strong economy and a global power. The country is going through a phase of rapid development and growth. All the vital industries and sectors of the country are registering growth and thus‚ luring foreign investors. And insurance sector is one of them. The rural market in India‚ constituting 742 million people‚ is by far the largest potential market in the world. The annual rural household income of Rs 56‚630 (as per
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Term Papers on Urban Vs Rural Life Every country has its own taste‚ lifestyles and certain norms and standards. Every country presents two different types of culture in that very setting. Yes‚ I am talking about the rural and urban life. Both these present contrasting characters with different lifestyles and different perception of life. It has been noted that one of the contrast between leading an urban and a rural life is that in the countryside much of the time is spent finding something
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Social Capital and Rural Development Definition: The term social capital refers to the various norms‚ values and cultural aspects which govern the people living in a society and the institutions they are attached with. It is a kind of bonding that holds the societies and communities together and without which there can be no economic growth as per the desired expectations. Social Capital is considered as one of the most important capital available to the community for achieving developmental goals
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capital‚ Dhaka‚ is thought to be the world’s fastest growing city. It already has a population of 15m‚ and an extra 400‚000 people move there every year. This is the city where people from various places from Bangladesh come to make their career‚ fulfill their desire‚ and make their dreams come true .For this reason the members of Dhaka society are facing several challenges and the life style of all peoples of Dhaka city become very hard and challenging. The intent of
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the Rural Environment 6 Mobile Finance solution 6 Products 7 Stakeholders 7 Recommendations 8 List of Mobile Finance software vendors and their products 8 Introduction Mobile Finance refers to the provision of a set of banking and financial services‚ which are accessible through telephony devices like Mobile phones‚ Smart phones and Personal Digital Assistants (PDAs)‚ on a telecommunications backbone. The scope of services offered can be categorized into the three (3) main areas listed
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Village is smaller than a town. There are some small group houses in a rural area in the village. A village is a small group of settlements while a city is a large group of settlements.There are some advantages and disadvantages. Firstly‚ at the village there are green areas‚ animals‚ friendly people. When someone go to a village‚ the village people give warm welcome. People in villages are very helpful. The village people always try to protect their traditional habits and culture. You can
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The rural road is defined as connecting public roads from village to the main road‚ where it will lead them market and access to other economic and social development facilities‚ which are not national and urban roads. Likewise‚ rural roads are communication routes with very low volume of traffic‚ generally 500 vehicles per day‚ whose major function is to provide access to farms and farmland (Gallegoa‚ Moyab‚ Garcıa‚ & Ayugac‚ 2008). Low volume rural roads are developed and maintained by local agencies
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