AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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Question 2.1 Apple & Onion provide a service to the Stellenbosch community‚ that being providing accommodation on the Stellenbosch University’s campus for students. Thus the leasing of rooms would be one of the key outputs of the entity. Although the entity uses natural capital that is not considered to be entirely sustainable‚ such as water and electricity to name a few‚ they provide a sustainable service due to the fact that there are no lasting negative effects on the
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CASE STUDY Q1: Using your understanding of the work of Herzberg‚ which motivators can you see in action at Siemens? Frederick Herzberg proposed a very popular theory of motivation termed as the two- factor theory‚ or motivation – hygiene theory has been widely accepted by managers concerned with the problem of human behavior at work. There are two distinct aspect of the motivation- hygiene theory. Intrinsic factors such as achievements‚ recognition‚ the work itself‚ responsibility‚ advancement
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Issues to determine the basic facts of the case • Run the Numbers! – use Excel and other programs • Test your assumptions! – Sensitivity Analysis Recommendation 1. Your unique solution to the Key Problem based on identifying‚ analyzing‚ and evaluating the Key Issues • There can be multiple correct solutions to the Key Problem if the underlying assumptions‚ theory‚ and the logic line are sound How To Prepare & Study Cases 1. Read the entire case straight through for a quick overall impression
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1/Link the Coors vision statement to Coors key business strategies or “six planks”. Are there any gaps? Post1:According to Coors Vision Statement‚ the vison can be come up with four fundamentals: (1)improving quality‚ (2)improving service‚ (3)boosting profitability‚ and (4)developing employee skills. And then to link with “six planks”so that to drive these fundamentals in the future. 1/baseline growth: we will profitably grow key brands and key markets - (3)boosting profitability 2/incremental
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Running Header: MCBRIDE FINANCIAL SERVICES MARKETING PLAN McBride Financial Services Marketing Plan McBride Financial Services Marketing Plan McBride Financial Services is a small mortgage lender just starting out. The company’s headquarters is located in Boise‚ Idaho. The firm’s main focus will be in standard‚ FHA‚ and VA loans for home refinancing and purchasing. The company hopes to increase its offices into Wyoming‚ Montana‚ North Dakota and South Dakota. In this paper
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Science in Information Technology Subject: Client Server Computing Professor: Mr. Donald M. Patimo‚ MPM Student: Riva A. Gatongay CASE STUDIES IN THIN CLIENT ACCEPTANCE The challenge facing the acceptance of Thin Clients is a combination of architectural design and integration strategy rather than a purely technical issue‚ and a careful selection of services to be offered over Thin Clients is essential to their acceptance. I. INTRUDUCTION It is generally accepted that in 1993 Tim Negris
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competitive business environment‚ Izo-a new market entrant- is facing a number of distribution challenges. This case highlights the problems faced by Izo in managing one of its distributors‚ POC‚ in its quest to quickly increase its market share. Simultaneously‚ the case also highlights the key sales management issues when dealing with matured markets specially when dealing with tough customers. This case can be covered while teaching any of these courses- strategic marketing‚ distribution management‚ or sales
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organization. The course offers a broad array of cases covering several industries‚ and organizations. PEDAGOGY The pedagogy emphasizes the case study method and strategic audit as means to synthesize and organize relevant information in a logical fashion. Active discussion in class is used to exchange knowledge and debate current issues in management. COURSE REQUIREMENTS 1. 2. 3. 4. 5. 6. Assigned readings Case preparation Participation Term project Team case study presentations and written
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CHAPTER I INTRODUCTION 1.1 Reasons choose the case 1.2 The Problems The problems of this case are: 1. How would you characterize Lincoln Electric’s strategy? In this context‚ what is the nature of Lincoln’s business and upon what bases does this company compete? 2. What are the most important elements of Lincoln’s overall approach to organization and control that help explain why this company is so successful? How well do Lincoln’s organization and control mechanisms
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