Cross-Cultural Marketing Starbucks in the Philippines Yves Tsou Liang Yu Chen Audrey Arayata Shana Solis Introduction The Market Environment The Philippines is a country located in Southeast Asia. Its 7‚107 islands experience 8 months of summer every year. During the summer‚ the hottest possible temperature to be recorded is 41C. These show just how warm the weather in the Philippines tends to get. Also‚ the Philippines was colonized by many Western countries‚ but the
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POLITICAL DYNASTIES IN THE PHILIPPINES Last 2011‚ Senator Miriam Defensor Santiago introduced the Senate Bill 2649‚ also known as Anti-dynasty bill which guarantees the Article II‚ Section 26 of the 1987 Constitution of the Philippines which states that “The state shall guarantee equal access to opportunities for public service and prohibit political dynasties as may be defined by law.” Political dynasty can be put in effect when a person who is a spouse to an incumbent official runs for an elective
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Case Study: Philippines Bureau of Customs After working with the Philippines’ Bureau of Customs (BOC) back in 1994 to 1999‚ Unisys once again secures this important public sector client‚ which recently embarked on a major upgrade of its computer-based operations system‚ the ASYCUDAWorld (e-Customs) Project. Under this Project‚ Unisys will integrate five (5) major systems‚ i.e.‚ BOC Portal‚ Import and Assessment System‚ Export Processing System‚ Operations Support System‚ and Enterprise Resource
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5). However‚ it was a case in February‚ 1999 that truly opened the public’s eye towards the issue of child soldiers for it was regarding a 17-year old member of the New People’s Army. The victim was apprehended alongside several others who were minors as well. This being said‚ if people take immediate action in order to alleviate this issue‚ its occurrence will lessen in society. This must be done because children recruited as soldiers in militant groups in the Philippines are subject to long-term
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Gaming and Casino industry of the Philippines together with the detailed analysis of present environment through Porter’s Five Forces‚ the Macro environment with its Political‚ Economic‚ Social‚ Technological‚ Environmental and Legal Factors and the Future trends and Issues of the Gaming and Casino industry in the Philippines. Approximately 49 million or 54 percent of the Philippine population is of adult gaming age. In the Philippines‚ this gross number must be diluted to
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Currently‚ the market is dominated by the Big Three in the Wireless Telecom industry namely‚ Smart Telecommunications‚ Inc.‚ Globe Telecom‚ Inc.‚ and Digitel Mobile Philippines‚ Inc. or otherwise known as Sun Cellular. ------------------------------------------------- History of the Telecommunications Companies in the Philippines * Smart Communications‚ Inc. * Incorporated in 1991‚ Smart
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The Philippines is located in the southeastern portion of Asia. Her neighbor on the north is the Republic of China (Taiwan or Formosa)‚ while on the west is Communist Vietnam. Further west is Thailand. Immediately to the south of the Philippines is Indonesia and to the southwest are Malaysia and Singapore. The Philippines is separated from her nearby Asian neighbors by several bodies of water. They are the Pacific Ocean on the east‚ the South China Sea on the north and west‚ and the Celebes Sea
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couldn’t remember”‚ “I thought we were friends”. These are just some of the phrases that a lot of rape victims have reiterated. Women that have long been taken advantage of for men’s sexual pleasure‚ it is the same in every country‚ not just in the Philippines. Women have been fighting all throughout their history to gain equality‚ to rise from oppression‚ to release themselves from male domination‚ that fight is still ongoing. There is a quotation from the bible taken from genesis II lines 21-23; “And
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The Philippine eagle (Pithecophaga jefferyi) also referred to as monkey-eating eagle‚ is an eagle subspecies that belong to the family of Accipitridae and is native to Philippine. These eagle display white-colored plumage together with the shaggy crest‚ averaging 86 – 102 cm (2 ft 10 in to 3 ft 4 in) in length. The weight of these species measure around 4.7 – 8 kg (10 – 18 lb). As far as the eagle’s length is concerned‚ Philippine eagle is the largest‚ harpy eagle and the stellar’s sea eagle being
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“The Philippine Daily Inquirer” I. Introduction Philippine Daily Inquirer is one of the most prominent newspapers in the Philippines. It is the most widely read newspaper nowadays because of its updated content. The Philippine Daily Inquirer is undeniably the country’s most widely read and circulated newspaper. With over 2.7 million nationwide readers daily‚ it enjoys a market share of over 50% and tops the readership surveys. Not only is it the most read among all sectors and ages‚ it is also
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