SD5104 Branding: From Local to Global Strategies Design Strategies Elective Level Objectives 5 Credit value 3 This is a 5-session course designed as an introduction to branding concepts and Pre-requisites strategies‚ with a particular focus on globalization and branding in China. It will look Nil at the subject from marketing‚ design and user perspectives. This multi-dimensional approach will support the lectures‚ discussions and workshops encountered Co-requisites
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Civil War Timeline 1834 – Village of St. Joseph created‚ a busy Lake Michigan port with a long history of trade (local) 1837 – Michigan joins the Union as a free state (local) 1843 – Quaker & Abolitionist James E. Bonine arrives in Cass County (abolition) 1847 – Kentucky Slave Raid‚ Cass County (abolition) 1849 – Henry Morton builds home‚ still standing in Benton Township (local) 1850 – New‚ stricter Fugitive Slave Act passed (abolition) 1857 – Sojourner Truth settles in Michigan and speaks
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1 What is Strategy? 1 What is Strategy? 1 What is Strategy? Chapter 1 What is Strategy? Chapter 6 Assessing Organizational Performance Chapter 2 The General Environment Chapter 5 The Internal Environment: A Resource-Based View of Strategy Chapter 3 The Competitive Environment Chapter 4 The Internal Environment: Value Creating Activities Learning Objectives After completing this chapter you should be able to: • • • • • • Explain what is meant by strategy Describe a strategic
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Marketing strategy A strategy is a long-term plan to achieve certain objectives. A marketing[link] strategy is therefore a marketing plan designed to achieve marketing objectives. For example‚ marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research‚ and then developing a marketing mix to delight customers. Every organisation needs to have clear marketing objectives‚ and the major route
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The American Civil War is one of the most momentous and controversial periods in American history. America Civil War during the years 1861-1865 was resulted in the social‚ political‚ and economic differences that can be traced to the first colonies and are exemplified in the conflict between Thomas Jefferson and Alexander Hamilton. These differences expanded over time to result in the divided country of the 1860’s. At the time of the Civil War‚ the abolitionists had many conflicts with South. The
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first the civil War was about saving the Union‚ but it became much more when the debate of slavery in the North and South came about. Sectionalism became a problem. Copperheads were Northern Democrats who opposed the Civil War; they wanted peace in the South. Jefferson Davis was the president of the Confederate States. Davis argued against secession‚ he was not as successful as President Lincoln. In the 1860’s‚ soldiers of the Union and the Confederate started deserting the army. The North and the
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of Reconstruction might be realized.” (W.E.B Dubois). This explains that people‚ both in the south and the north have seen all the bad issues that happened after the civil war. The civil war has caused a large separation between the south and north. From all the damage that happened between the two states of slavery getting involved and separation made Lincoln make a reconstruction to make the north and south one big state at the end. The north had passed the 13th‚ 14th and 15th amendment to protect
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Was the Civil War inevitable? This was one of the most controversial arguments in American history. Personally‚ I think this war would happen sooner or later. The long-term cause was the different ideas on the slavery system between the North and the South. After the Confederates attacked Fort Sumter‚ the Civil War began. Slavery was the biggest problem between the North and the South. The economy in the south relied on agriculture. The owners of big plantations required thousands of slaves to
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February‚ 1861 I believe these are confusing times in our history. My family lives in the south and we have a farm where we raise cotton and other crops that we sell to other families and businesses. This is how my family makes a living‚ off the land. Lately‚ I have been hearing a lot about the issues that our country is dealing with and have decided to write down my thoughts. Late last year‚ 1860‚ Abraham Lincoln was elected President of the United States. In February of this year‚ 1861‚ The
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The civil war was one of the most deadly wars our country has ever faced. It was between two different sides of people who believed in different ideas but lived in the same country. The start of the Civil War was really key. It showed which side the North or the South would have the advantage at winning the war. The side which I think had an advantage was the North because of the factories they had. The good army officers they had. The fact that the war was also not in their territory so many of
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