Introduction to Integrated Marketing Communications Ann Bastianelli December 12‚ 2013 Agenda • Marketing –Inside Out & Outside In approaches to Connecting • Building Powerful Brands –4Ps –5Rs • IMC Themes‚ Principles‚ Processes Marketing: The Competitive Advantage Marketing B2C = Responding to Customers B2B = Influencing the Channel to respond to customers Besides Marketing‚ what other sources of competitive advantage are there? MARKETING 4Ps: INSIDE OUT One-Way Customer
Premium Marketing Business Brand management
Chapter 9 Reading and Outline Questions 1. How did the Revolution affect the following aspects of American life: democracy‚ commerce‚ religion and the separation of church and state‚ slavery‚ women’s rights? 2. How were early state constitutions structured? (A hint: think about the three branches of government we have today. Were they all present in these early Constitutions? Also‚ what was the relationship of individual states to the federal government?) 3. How was the Articles of Confederation
Premium United States Constitution
Organizational Structure Jeff Stewart MGT 230 Organizational Structure • Describe the organizational structure of your selected organization. Compare and contrast that structure with two different organizational structures. Google seems like a logical choice to use for my selected organization. Google is innovative and braces technology while others are not. Google understands its organizational structure well and that is where the innovation starts. Google embraces the fact that
Premium Organization Management Structure
Shock‚ disbelief‚ and devastation were just a few of the emotions that people around the world were experiencing on September 11th‚ 2001. On what seemed like a normal day in Manhattan‚ New York‚ little did everyone know it was the beginning of a huge unthinkable disaster. 8:46 a.m. was when the first highjacked plane had hit Tower One. Not too long after‚ the second tower was hit. Dozens of fire crews responded as soon as they heard the news. The issues that were recognized in the outcome of this
Premium September 11 attacks The Streets
especially frightening. 7. The tales about this creature are even more frightening than are the ones about Stone Coat‚ who has skin like stone. 8. Fortunately‚ Stone Coat is not very smart‚ and many folk tales tell of ways that the Iroquois outsmart him. 9. There are also tales about the Whirlwinds‚ who usually appear as bodiless heads with fiery eyes; in some stories‚ the Whirlwinds eat sticks and rocks when they cannot catch people. 10. Other Iroquois stories tell about the adventures of Elk‚ Partridge
Free Sentence Dependent clause Clause
1. What are some common risks‚ and vulnerabilities commonly found in the System/Application Domain that must be mitigated with proper security countermeasures? Unauthorized access to data centers‚ computer rooms and wiring closets‚ servers must be shut down occasionally for maintenance causing network downtime‚ data can be easily lost or corrupt and recovering critical business functions may take too long to be useful. 2. If your company makes software to accept credit card payments‚ what standard
Premium PCI DSS
Unit 9 Assignment 1 Internet Technologies Review NT 1210 Multiple: 1. B 2. B D 3. A D 4. B 5. B C 6. A 7. D 8. D 9. C 10. A B 11. B 12. A 13. A 14. C 15. C 16. A‚ B‚ C 17. A D 18. B D 19. A 20. B Unit 9 Assignment 1 Internet Technologies Review NT 1210 Key Terms: • The Internet-the global network formed by interconnection most of the network on the planet with each home and company network connecting to an internet service provider which in turn
Premium IP address Internet Domain Name System
1) Which of the following statements is true? A. B. C. D. Publicly traded U.S. companies must provide an annual report to their shareholders only when operating conditions change significantly. An unqualified independent auditor’s report must be included in the annual report. Notes to the financial statements do not need to be included in the annual report because that information is only for internal users. A Management Discussion and Analysis section is required in annual reports to shareholders
Premium Balance sheet Generally Accepted Accounting Principles
ENGL 2030 Dante’s Inferno Study Questions for Circles 8/9 Fall 2013 Why is a frozen lake an appropriate place for the punishment of traitors in the lowest circle of hell? Explain the suffering of opposites for treachery. The Giants and Lucifer are proud figures who appear divided‚ with only the top halves of their bodies visible to Dante and Virgil. Similarly‚ half the bodies of Cassius‚ Judas‚ and Brutus are inside Lucifer’s massive jaws. Count Ugolino‚ on the other hand‚ is doubled
Premium Divine Comedy Virgil Inferno
Saengnakhone Soukchaleun Unit 8&9 Try It! Test a Test-Taking Test Multiple-Choice Section 1.B 2.D 3.A Matching Section 1.D 2.G 3.C 4.A 5.E 6.B 7.F Fill-In Section 1.Test Anxiety 2. Erasing True-False Section 1.T 2.T 3.T 4.T 5.F 6.T Short-Answer Section 1. What kind of question will be on the test?‚ How it will be graded?‚ What the test will cover?‚ How much time you get on the test?‚ And how many question will be on the test? 2. An Academic honesty
Free Time Future Past