Public relations have been regarded as an important tool in maintaining and enhancing the relationships between an organisation and its publics. There are different models of public relations that organisation adopt to reach mutual understandings between their publics or to demonstrate its organisational desire to its publics. Grunig and Hunt (1984) define the communication theory as a fundamental tool of enhancing and maintaining the relationship between an organisation and its publics‚ which can
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Running Head: PUBLIC RELATIONS Public Relations: Tools and Techniques Answer 1 Evaluation of Public Relation Techniques Public relation is a procedure that is utilized by the organizations to enhance the company image. The prime objective this of marketing tool is to generate wakefulness among the public for the products and services of the Company. Effectiveness of public relations can be measured by analyzing the different aspects associated with its objectives. These are as follows:
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The Power Of Advertising And Public Relations 6/14/2009 The Power Of Advertising And Public Relations Advertising and public relations are two very powerful tools used in communicating with the public. This essay will explain the origins of advertising and public relations‚ how they both were developed and where evolution might take these two powerful forms of communication. Before the origins of advertising and public relations are explained‚ definitions of these two powerful forms of mass
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international organizations‚ such as the Public Relations Society of America and the International Public Relations Association‚ have their own codes of ethics. We also mentioned the 12 general precepts of the Public Relations Society of the Philippines (PRSP) code‚ which we are detailing below. In this article‚ I will try to analyze each‚ especially those just starting out their PR careers. 1 Conduct our professional way of life with the interests of the public as our basic and primary guide. It
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Singapore The roots of the public relations (PR) practice can be traced back to 1965‚ when Singapore regained its independence from its British colonists. Understanding the strategic location of Singapore‚ multi-national corporations began to set up their offices over here. The early role of PR practitioners – according to a research study conducted by Selina Lim‚ June Goh and Krishamurthy Sriramesh in their report ‘Applicability of the Generic Principles of Excellent Public Relations in a Different Cultural
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Understanding Public Relations New media technologies for Not for Profit organisations Part 2 Analyse‚ discuss and explain how effectively Lifeline Australia is using new media technologies to manage the reputation and image of the organization and its relation to the publics. New media technologies are a set of digital tools emerging in the end of 20th and the beginning of the 21st centuries‚ predominantly
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Professionalism What does Professionalism mean to me? Professionalism in my term means it is someone who is very dedicated to their profession. It is an important and great decision to follow by the rules and ethics of professionalism. If we did not have anyone that cared about their profession it would cause a lot of problems in our society today. It could cause a lot of disruption in your workplace. In order to abide by professionalism you must take pride in your job‚ percieve realistic goals
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Discretion plays an indispensable role in the criminal justice system (CJS). Discretion is the judgment or decision implemented through values‚ facts‚ and principles. In the CJS‚ it is the authority given to a decision maker to decide between alternatives or no alternatives. Discretion can be used by police in the area of the criminal investigation process. Its role is continuous from sentencing judgments to the point of detaining offenders in prison past their sentencing period. Discretion also
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Professionalism What is professionalism? Webster’s Dictionary defines it as‚ "the conduct‚ aims‚ or qualities that characterize or mark a profession or a professional person." While that definition of professionalism defines the word‚ it does little to help you to understand which qualities and characteristics are important‚ or how you can become a recognized professional in your life. There is much more to being a professional than simply acquiring the best training and skills. Becoming an
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MARKETING 438 PUBLIC RELATIONS MAJOR CASE PRESENTATION 20TH CENTURY INSURANCE COMPANY BY Branson C. Nicholson Nichelle Cox Rhonda Porter 1lb4198 02/17/99 Instructor: Paula Becker UNIVERSITY OF PHOENIX Long Beach Campus Table of Contents History‚ Position‚ Targeted Market‚ Goals Page 3 Northridge Earthquake‚ Crisis Page 4 Comeback Kid‚ Results of PR Campaign Page 6 Developing a Crisis Plan‚ Page 7 Crisis Team‚ Milestones for Communication
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