How Advertising Works: What Do We Really Know? Demetrios Vakratsas; Tim Ambler Journal of Marketing‚ Vol. 63‚ No. 1. (Jan.‚ 1999)‚ pp. 26-43. Stable URL: http://links.jstor.org/sici?sici=0022-2429%28199901%2963%3A1%3C26%3AHAWWDW%3E2.0.CO%3B2-K Journal of Marketing is currently published by American Marketing Association. Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at http://www.jstor.org/about/terms.html. JSTOR ’s Terms and Conditions
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Bruce Cooil‚ Timothy L. Keiningham‚ Lerzan Aksoy‚ & Michael Hsu A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics Customer loyalty is an important strategic objective for all managers. Research has investigated the relationship between customer satisfaction and loyalty in various contexts. However‚ these predominantly cross-sectional studies have focused on customer retention as the primary measure of loyalty
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Cand.Merc.International Marketing and Management Centre for Business History Master Thesis The Story of Starbucks Ea Elisabeth Finn Nielsen 201180 2470 Tina Holm Mortensen 291282 1644 Date of Hand-in: 28.11.2008 Name of Supervisor: Per H. Hansen Copenhagen Business School 2008 Ea Elisabeth Finn Nielsen & Tina Holm Mortensen | The Story of Starbucks Table of Contents Part I 1. Preface 2. Problem Area 2.1 Branding as the Root Cause 3.
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References: Chan‚ Ying-Kit. 2013. "Kopitiam s in Singapore: Consuming Politics." Asian Survey53.5: 979-1004. Oldenburg‚ Ramon‚ and Dennis Brissett. 1982. "The third place." Qualitative Sociology 5.4: 265-284. Blumer‚ H. 1969. Symbolic interactionism: Perspective and method. Englewood Cliffs‚ N.J: Prentice-Hall. Chicago (15th ed.).
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Marko Merisavo The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions HELSINKI SCHOOL OF ECONOMICS WORKING PAPERS W-400 Marko Merisavo The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions Marketing February 2006 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS WORKING PAPERS W-400 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS
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Publications Academic Programs Course Content and Instructional Materials Home | Publications and Academic Resources | Publications Printable Version Globalization/Localization in International Marketing Article Abstracts Waterfalls or Sprinklers The Regional Solution The Forgotten Strategy Travellers tales Globally challenged Marketing Mix and the Internet Cross-border Collaboration Localizing the global Choosing Between Globalization and Localization Adapting Export Business
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Client –A Discussion Paper (Ottawa: June 1996). Deakin‚ Nicholas and Anthony Wright. Consuming Public Services‚ (London: Routledge‚ 1990). Dutka‚ Alan. AMA Handbook for Customer Satisfaction. (Illinois: NTC Publishing Group‚ 1994). May‚ 1998 Fornell‚ Claes‚ Michael D Miller‚ Thomas I. and Michelle A. Miller‚ Citizen Surveys: How to Do Them‚ How to Use Them‚ What They Mean‚ (Washington; International City/County Management Association‚ 1991). Payne‚ S.L. The Art of Asking Questions. (Princeton: Princeton
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Examining the Internet in Everyday Life[1] Barry Wellman‚ Anabel Quan-Haase‚ Jeffrey Boase‚ and Wenhong Chen Centre for Urban and Community Studies‚ University of Toronto wellman@chass.utoronto.ca www.chass.utoronto.ca/~wellman Keynote address (given by Barry Wellman) to the Euricom Conference on e-Democracy‚ Nijmegen‚ Netherlands‚ October 2002 Introduction As the Internet evolves‚ its users and uses grow and diversify globally. Internet use dramatically increased worldwide between 1995 and 2000
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References: Achmad Bachrudin dan Harapan L. Tobing‚ 2003. Analisis data Untuk Penelitian Survai dengan Menggunakan LISREL 8. Bandung : Jurusan Statistika FMIPA-UNPAD. Anderson‚ Eugene W.‚ Claes Fornell and Donald R. Lehmann‚ 1994. Customer Satisfaction‚ Market Share‚ and Profitability : Findings from Sweden. Journal of Marketing‚ vol. 58‚ p. 53-66. Basu Swastha Dharmesta‚ 1999. Loyalitas Pelanggan : Sebuah Kajian Konseptual Sebagai Panduan
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Halmstad University 2010 Halmstad University School of Business and Engineering Bachelor Degree EXPLORING THE INFLUENCE OF CULTURE ON CORPORATE SUSTAINABILITY The example of France‚ Spain and Sweden Marketing dissertation: 15 ECTS 18th of October 2010 Authors: Adriana Corral Alonso & Daphné Lapourré Supervisor: Jean-Charles Languilaire 1 Halmstad University 2010 ACKNOWLEDGEMENTS We desire to express our gratitude toward all people who have contributed to our thesis. We are willing to thank
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