David (2006)‚ “Promotion Profitability for a Retailer: The Role of Promotion‚ Brand‚ Category‚ and Store Characteristics‚” Journal of Marketing Research‚ 43 (November)‚ 518–35. T.J. Arnold et al. / Journal of Retailing 85 (2‚ 2009) 129–144 Fornell‚ Claes and David L. Larcker (1981)‚ “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error‚” Journal of Marketing Research‚ 18 (3)‚ 39–50. Franke‚ George R. and Jeong-Eun Park (2006)‚ “Salesperson Adaptive Selling Behavior
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Workplace StreSSorS‚ Job attitude‚ and Job behaviorS: iS interperSonal conflict the MiSSing link? fernando Jaramillo‚ Jay prakash Mulki‚ and James S. boles This research examines a model focused on two acute workplace stressors—interpersonal conflict and work overload— and their interrelationships with role stress‚ emotional exhaustion‚ job attitude‚ working smart‚ job performance‚ and turnover intentions. The moderating role of working smart on the relationship between work overload and interpersonal
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A SUMMER TRAINING PROJECT REPORT ON “ANALYSIS OF ANTI PEPSI BEHAVIOUR OF RETAIL OUTLETS” SUBMITED TOWARDS PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY- PRADEEP PANKAJ SINGH PGDM(2008-10) ENROLMENT NO-2029742128. FACULTY GUIDE INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. RAVEND BIJLANI ASSOCIATE PROFESSOR
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Journal of the Academy of Marketing Science http://jam.sagepub.com An Examination of Selected Marketing Mix Elements and Brand Equity Boonghee Yoo‚ Naveen Donthu and Sungho Lee Journal of the Academy of Marketing Science 2000; 28; 195 DOI: 10.1177/0092070300282002 The online version of this article can be found at: http://jam.sagepub.com/cgi/content/abstract/28/2/195 Published by: http://www.sagepublications.com On behalf of: Academy of Marketing Science Additional services and information
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Distinctive Marketing and Information Technology Capabilities and Strategic Types: A Cross-National Investigation ABSTRACT Keywords: strategic typology‚ firm capabilities‚ cross-national‚ Japan‚ China The authors examine the relationship between strategic type and development of distinctive marketing‚ market-linking‚ technology‚ and information technology (IT) capabilities to implement innovation strategy. They hypothesize that prospectors must build technical and IT capabilities‚ whereas
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SERVICE QUALITY AND CUSTOMER SATISFACTION AT ISS FACILTIY SERVICE COMPANY (CLEANING SERVICE) Kalyan Malla Bachelor’s Thesis May 2012 Degree Programme in Facility Management To0urism‚ Catering and Domestic Services DESCRIPTION Author(s) MALLA‚ Kalyan Type of publication Bachelor´s Thesis Pages 57 Confidential ( ) Until Date 07.05.2012 Language English Permission for web publication (X) Title SERVICE QUALITY AND CUSTOMER SATISFACTION AT ISS FACILTIY SERVICE COMPANY (CLEANING
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Tracey S. Dagger & Peter J. Danaher Comparing the Effect of Store Remodeling on New and Existing Customers Although retailers invest millions of dollars in redesigning‚ refreshing‚ and remodeling their stores‚ it is unclear that such large investments are worthwhile. Prior research has indicated that remodeling has only a short-term effect. However‚ a previously unexplored area is its effect on those who visit the store for the first time after it is remodeled (new customers) versus those
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Marketing Science‚ 24‚ 137–47 (Spring). Ford‚ Gary T.‚ Darlene B. Smith and John L. Swasy (1990)‚ “Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information‚” Journal of Consumer Research‚ 16 (March)‚ 433–41. Fornell‚ Claes and David F. Larcker (1981)‚ “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error‚” Journal of Marketing Research‚ 18 (February)‚ 39–50. Franke‚ George R.‚ Bruce A. Huhmann and David L. Mothersbaugh (2004)‚ “Information
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123–31. The Economist (2010)‚ “The World Turned Upside Down: A Special Report on Innovation in Emerging Markets‚” (April 17)‚ 3–18. Engardio‚ Pete (2007)‚ Chindia: How China and India Are Revolutionizing Global Business. New York: McGraw-Hill. Fornell‚ Claes‚ Sunil Mithas‚ Forrest V. Morgeson III‚ and Mayuram S. Krishnan (2006)‚ “Customer Satisfaction and Stock Prices: High Returns‚ Low Risk‚” Journal of Marketing‚ 70 (January)‚ 3–14. Garrett‚ Bernard and Aneel Karnani (2010)‚ “Challenges in Marketing
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First-Mover Advantages Marvin B. Lieberman; David B. Montgomery Strategic Management Journal‚ Vol. 9‚ Special Issue: Strategy Content Research. (Summer‚ 1988)‚ pp. 41-58. Stable URL: http://links.jstor.org/sici?sici=0143-2095%28198822%299%3C41%3AFA%3E2.0.CO%3B2-2 Strategic Management Journal is currently published by John Wiley & Sons. Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at http://www.jstor.org/about/terms.html. JSTOR ’s Terms
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