Country Manager -Play the role of a Toothpaste Category manager -About to enter the Asian market -Toothpaste brand called “All Smile” -8 Year project -6 countries offer viable market potential -China‚ Japan‚ India‚ S Korea‚ Philippines. & Thailand Goal: to develop a regional presence in Asia 4 Competitors Internationally -B&B Healthcare -Caremore -Driscol -Evers -Plus regional and local competition Consumers -Defined by lifestyle (young‚ families‚ older) and Primary Need (economy‚
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Spain‚ Italy has undergone something of a reality check during the course of the past 20 years. The old certainties that appeared to guarantee a healthy export trade reaching far into the future have been dented somewhat by the appearance of the new kids on the block. “New world” nations such as the United States‚ Argentina‚ Chile and‚ in particular‚ Australia have helped to concentrate minds and sweep away complacency. This is not to say that the talent within the Italian wine industry was ever
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Problem Analysis The key business issue facing Clayton in late 2009 is that its Italian subsidiary‚ Clayton SpA‚ has been making heavy operational losses for three years now‚ to the tune of over $1 million USD a month. While these losses have been exacerbated due to a general global recession which has reduced sales (which are down by 19%)‚ their root cause lies in the fact that since 2001‚ Simonne Buis had been making organizational changes‚ and trying to create a more integrated European organization
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vThe country manager simulation let us learn how to be a manager for a company expanding internationally. These are five things that I learnt during the simulation: • Benchmarking is not always true When we enter a new market‚ benchmarking will be useful for us to give the idea how to make a decision by learning the competitors design their marketing plan. However‚ in this simulation‚ I realize that not all of the competitors did is the right thing. For example‚ we always looked at the promotion
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1. My initial regional marketing strategy In pricing‚ most of my pricing strategies were just following my competitors‚ because I have the faith that their prices are the results from the competition in that market. It is true that we should put an eye upon our main competitors‚ because they have the important information we need. For example‚ in Brazil‚ when I found the main competitor of me spent 35 million dollars on the promotion on Family & Healthy products‚ I realized that I could not
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another Act was passed sometime later‚ in the year 1914. This was the Clayton Antitrust act‚ passed by the Congress of the United States‚ drafted by Henry Clayton which explains the
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You can see the influence of the traditional and Mediterranean culture on the inhabitants of central and southern Iraq. In southern Italy‚ most people are more brown and darker hair. In the north‚ however‚ they tend to be taller‚ blonder hair and lighter eyes. If from north to south‚ the Italians have one thing in common-a love of life-they are also sociable and have a passion for what they do. They talk a lot and pretty gesture. The Italians are not afraid of showing emotions‚ give hugs‚ kisses
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I am more than ready to find my own way back it may take a little time‚ but it would be worth it. Gives me some more time view the scenery Italy has to offer. I know all of the food will taste good and I won’t be disappointed it will be authentic Italian food all fresh made from scratch that will be better from nowhere else but Italy. After my stay in Italy I was really surprised at how all the sites were it was nothing like I expected it was better this is a trip I would love to take again. Last
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The central conflict in Michael Clayton is between a major New York law firm and one of their attorneys Michael Clayton. The firm and its chief partners are working to close a case with client U-north while simultaneously sealing arrangements for merger with a law firm in London. The firm is portrayed as being cold‚ calculated and immoral. Michael is a character capable of morality‚ however his job at the law firm and his poor personal choices bring his morals into question. He describes his job
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The Economic Impact of the UK Film Industry Supported by the UK Film Council‚ Framestore Ltd‚ Cinesite Ltd‚ Double Negative Ltd and Pinewood Shepperton plc June 2010 Third Edition (previous editions published 2007 and 2005) Contents 1. KEY POINTS 1 2. EXECUTIVE SUMMARY 3 3. INTRODUCTION 3.1. 3.2. 3.3. 3.4. 4. 5. 7. 8. 48 Introduction .......................................................................................................
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