Japanese-style Resort/Spa Hoi An‚ Vietnam Student Name s12345678 Group 8 ENGL2201 RMIT University Teacher Name 2011 A Executive Summary This report demonstrates how a Japanese style resort and spa in Hoi An is the best investment option of the year. An increase in the number of middle income and wealthy foreign tourists from Japan alongside an aggressive promotional campaign is creating an urgent demand for services in the area. The services offered by the resort and spa will meet this demand
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the leading player in the luxury resorts and spa market in Asia. Get its first customer in 1994 in Phuket‚ Thailand In mid. 2004 BTHL operated 15 resorts and hotels‚35 spas and 38 retail shops in more than 40 locations in 20 countries. STRATEGIES Niche marketing strategy Public Relations & Global Marketing Programs Focused “human touch” instead of high tech energy consuming equipments Introduced services like: Spa Individual villas Intimate packages for couple
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co-brand themselves with BTHL and this led to creation of Angsana Spas which operated at other hotels or on a standalone basis. BTHL created new brands Angsana Spa and Colours of Angsana Resorts while launching the spa and resorts to cater to a less upscale market. Adopting a brand extension strategy to bring the two under the umbrella “Banyan Tree” brand could have had a positive halo effect on the perceived quality of Angsana Spa and Colours of Angsana on one hand but on the other‚ it could have
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purchased them. Bestway’s Lay-Z-Spa Miami Inflatable Hot Tub The Bestway Lay Z spa has a rapid heating and water filtration system that can warm up the water temperature to 104F or 40c. It is easy to operate and makes use of the Lay-Z massage system. You do not need any tools to set it up. All you have to do is put it into a level area‚ add air‚ add water‚ and enjoy. It is able to hold up to 4 people. The Lay-Z spa is also available in other styles. The Lay-Z-Spa Palm Springs is able to hold up to
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Introduction The hotel industry is a revenue generated business whose profit normally streams mainly from guest room nights‚ but other areas in the hotel which generate revenue are meeting spaces‚ food and beverage‚ gift shop‚ spa services‚ etc. These different departments in a hotel go hand in hand‚ in that‚ rooms are a vital part of any hotel‚ if they are being sold and profit is maximized in that department‚ it is likely that the other departments would be utilized as well‚ as opposed to if the
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Succeeding At the age of four‚ Michael Jackson already knew he wanted to become a singer. Although Jackson did not know how he was going to achieve his goal‚ Jackson had the American dream on his side. In the short story‚ “His Father’s Earth” by Thomas Clayton Wolfe‚ Wolfe demonstrates how people have to dream before they can succeed through the main character. The main character is a young male‚ who in the story daydreams about joining the circus of the 1920s to achieve his goals of wealth and success
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Banyan Tree Branding the Intangible Abstract Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy‚ Banyan Tree had launched new brands and brand extensions that included resorts‚ spas‚ retail outlets‚ and even museum shops. Now‚ the company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity and strong brand image of Banyan Tree
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The 1974 adaptation of the critically acclaimed novel the Great Gatsby is directed by Jack Clayton and screenwriten by Francis Ford Coppola‚ with Robert and Mia Farrow as leads. The two actors give excellent performances‚ and certainly portray the beautiful people they are made out to be in the book. One scene in particular that reflected that Redford was was chosen for this part was when the Nick and Gatsby are in suits and Nick is perspiring in is utterly unsuitable manner of dress for the weather
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best scenario for the use of genetic testing. According to Ellen Clayton‚ ”The primary and strongest justification for genetic testing of children exists when the results will clarify the cause of current symptoms‚ when the onset of the condition may occur during childhood‚ or when the information will be used to embark on a course of care that must start during childhood to prevent or ameliorate later symptoms.” (Clayton‚ 2) Clayton helped to solidify the point that if there are no major problems
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my goal to one day either manage or own a spa or healing center. I have the experience of working the front desk of a spa‚ working as a massage therapist at a spa facility‚ and in addition to running my own business as an independent contractor. All three of those areas are a crucial part of a massage therapist professional
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