Market Orientation & The Clean Queen Situation The case opens with an 8:15 AM meeting among several key people at the Danbury‚ Illinois plant of the Floor Care Products Group of Atlas Industries Worldwide. The group consisted of the following persons: • • • • Dave Matters: Chief Design Engineer (CDE) Jack Davis: General Manager‚ Danbury Plant (GM) Molly Hudson: Product Manager‚ Clean Queen Floor Care Products (PM) Bart Simpson: National Sales Manager‚ Floor Care Products (NSM) Jack (GM)
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SUMMARY: Paramount is planning to launch a new nondisposable razor ‘Clean Edge’ which has an improved design and provides a superior performance by utilizing a vibrating technology that that stimulates hair follicles lifting them from the skin and allows a more thorough shave. CURRENT MARKET SITUATION: Launching a nondisposable razor in the super premium market is a brilliant move as: a) Paramount has a respected brand image in the razor market through its two already existing brands 1) Paramount
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Keeping patients hydrated by giving them enough clean water and monitoring their fluid intake to prevent dehydration effects‚ such as dizziness and dry mouth‚ is seen in the RCN’s enhanced nutritional care‚ which was formed using Florence Nightingale’s theory on keeping a clean environment for the patients’ recovery. In Nightingale’s environmental theory‚ making sure that the water is clean and pure can prevent patients from getting sicker when around patients who have other diseases instead of using
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CLEAN DESK POLICY Research has clearly shown that a messy desktop reduces efficiency and impairs performance in three key ways. First‚ it leads to wasted time searching for an essential item; when this [item] is needed urgently‚ the anxiety aroused by its temporary misplacement further undermines concentration and confidence. “Second‚ being confronted with piles of work to complete not only makes it far harder to stay focused‚ but it causes a loss of motivation. Finally‚ a cluttered desk
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Executive Education Center Executive MBA program Teamwork: Sadik HAMIDI Khedidj hafid Rachid charmouh Clean Edge Razor. 1. The changes occurred in the non-disposable razor are as follows: * There was an increase by 5% on the market. * The rate of new product introduction had accelerated in the last years 2008.2009 by 22 SKUs. There are two types of competition for Paramounts: One linked to direct competitors providing the same product ( Prince; Bent and Klein;
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The clean water act was passed in 1948 but back then it was called the Federal Water Pollution Control Act. The act was reorganized and expanded in 1972 and changed the name to Clean Water Act and made some amendments. The clean water act makes it unlawful to discharge any pollutant from a point source into lakes‚ rivers and coastal waters‚ unless a permit is obtained‚ (epa.gov). Homes that are connected to a municipal system‚ use a septic system‚ or do not have a surface discharge do not need a
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weightlifting variations‚ since to their knowledge‚ despite widespread belief of efficiency‚ no previous studies had investigated performance outcomes from training that emphasized hang cleans or hang snatches in female collegiate athletes. They assessed the outcomes of six weeks of training‚ emphasized either hang cleans or hang snatches‚ on the speed‚ power‚ and strength of female collegiate athletes. In order to conduct the research‚ they used 23 NCAA Division female athletes from the softball (n =
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Clean Edge Article response 1. What changes are occurring in the non-disposable razor category? The non-disposable razor category has experienced tremendous growth in recent years‚ boasting a steady 5% growth per year from 2007 to 2010. This growth can be attributed to introduction of new innovative products; 22 between 2008 and 2009. There is increased competition for shelf space‚ which was forcing distribution to shift outside traditional food and drug stores. In 2000‚ food stores
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The Irony of The Jungle Between 1870 and 1900 Chicago grew from a population of 299‚000 to almost 1.7 million‚ the fastest-growing city ever at the time. This surge in population was largely attributed to immigrants coming from European countries seeking a chance for employment and new freedoms associated with moving to the United States at the time. 1905‚ in particular‚ was a historic year when a surge of over 1 million immigrants came to the city. During this time‚ author Upton Sinclair
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Case Analysis Clean Edge Razor Splitting Hairs in Product Positioning Executive Summary Paramount’s newest non-disposable razor‚ Clean Edge‚ has brought a new hope for the company whose other products are either on the mature stage of product life cycle or on the declining stage. Clean Edge’s improved design provides superior performance and hence the top management is extremely excited. They need to come up with a marketing strategy including product positioning‚ brand name & marketing
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