Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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The uniqueness of Solution-Focused Brief Therapy is focusing what is possible‚ rather than thinking negatively about a problem. It is not necessary to identify the cause of the problem for change to occur in the approach. Also‚ SFBT does not specify any solution to problems because there are various ways to solve the problem. Clients are allowed to choose their goals. The main concepts SFBT is the conversation with clients on creating success and the client’s vision of the solution. The following question
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ignore the role of a straight razor. There is a growing interest among most men across the world to shave with a straight razor. More details about this traditional razor can be seen in the website thetrendspotter.net. As more men have started using the straight razors in the recent times‚ more information has started pouring in the minds of men through books‚ articles‚ blogs and websites. In fact‚ professional barbers of yester years always use these straight razors and got the best results in the
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CBI Holding Company‚ Inc. Case Solution I. Summary A CBI Holding Company was a New-York based parent company for several wholly-owned subsidiaries. These marketed an extensive line of pharmaceutical products that were purchased from drug manufactures‚ warehoused in storage facilities and then resold to retail pharmacies‚ hospitals long-term care facilities and related entities. CBI’s chairman and president Robert Castello was the seat of the CBI‘s troubles and principal implementer of
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“The New Beetle” (HBS) Case Study Analysis This case study discusses the history of Volkswagen (VW) in America and in particular the launch and relaunch of one of the most successful VW models‚ the Beetle. 1. Why would positioning the New Beetle be considered Mission Impossible? Volkswagen (VW) started their business in the US in 1949 with the very successful Type 1 or as it was know‚ Beetle. In the 80’s‚ due to several reasons from legislation to Japanese competition‚ VW had to stop its production
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value and growth are profitability (ROE) and the reinvestment of retained earnings. Retained earnings are determined by dividend payout. The spreadsheet sets ROE at 15% for the five years from 2006 to 2010. If Reeby Sports will lose its competitive edge by 2011‚ then it cannot continue earning more than its 10% cost of capital. Therefore ROE is reduced to 10% starting in 2011. The payout ratio is set at .30 from 2006 onwards. Notice that the long-term growth rate‚ which settles in between 2011
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Case 9 Horniman Horticulture 1. The financial performance of a company can be determined by analyzing different financial ratios. The Horniman’s company financial performance looks strong and healthy if one looks at their 2005-projected financial summary net profit of 60.8 thousand dollars. Also they have a steady growth and increase from 2002 to 2004 in their revenue‚ profits and assets. In addition‚ Exhibit 2 demonstrates that all but one financial ratio supersede the benchmark for other horticultural
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Clean Energy is Possible First of all‚ energy comes from many sources like oil‚ coal‚ nuclear and wood. These four sources and others are dirty energy. There is clean energy like the solar‚ wind‚ water‚ and kinetic energy. Both of them cause bad or good problems I agree with writer with some points and I disagree with hem on other points. First I agree with him with the point the one that he talks about burning wood and coal causes a lot of pollution in the atmosphere also burning oil is dirty
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Ice Cream Case Study Teaching Notes Video: Ben and Jerry’s Ice-cream Wars 1. What was Ben and Jerry’s ‘strategy’ in the video? 2. What stimulated the strategy? 3. Was it planned or emergent? 4. Was it successful? 5. How does this case help you think about ‘What is strategy?’ Were their decisions strategic? Yes‚ because: * Affected company as a whole * About scope and direction * Long-term Resource implications * Yes‚ they had to invest 5 pounds in a “correspondence
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Theory: Edgar Dale’s Cone of Experience Theorist: Edgar Dale Biography: Edgar Dale was a theorist in the areas of reading and journalism and a leader in the humanistic/communications tradition of the field of instructional technology. He wrote three books dealing with "Audio-Visual Methods in Teaching." Dale believed that learning becomes more meaningful when abstract learning and concrete experience are related. (Seels‚1997‚ p.1) Description of Theory: Edgar Dale created the cone of experience
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