Vodafone and Airtel- A study of the brand positioning of two brands from the same product category. VODAFONE Vodafone Essar‚ formerly known as Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India based in Mumbai.Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel‚ and third largest in terms of customers. Segmentation Vodafone segments its target users by Income
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KARISHMA KAPOOR ADVERTISING CAMPAIGN HANDLED BY OGILVY AND MATHER (O & M) A) OVERALL 1) How did the agency get the account? « Ogilvy and Mather (O & M) have been handling the Dabur account for the past many years and for various Dabur products. Thus‚ they got the account for this ad campaign as a matter of practice. Also‚ the clients were more than satisfied with O& M¡¦s reputation and their work standards. 2) How long has been the relationship with the client? « The relationship
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Introduction: The Global Positioning System (GPS) is a satellite-based navigation system made up of a network of 24 satellites placed into orbit by the U.S. Department of Defense. GPS was originally intended for military applications‚ but in the 1980s‚ the government made the system available for civilian use. GPS works in any weather conditions‚ anywhere in the world‚ 24 hours a day. There are no subscription fees or setup charges to use GPS. The GPS is made up of three parts: satellites orbiting
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BRAND AND BRAND POSITIONING INDONESIAN BRANDS 2 II TABLE OF CONTENTS Introduction Approach 1 Brand.......................................................................................................................................................... 5 2 Brand positioning ................................................................................................................................. 6 3 The Brand Steering Wheel..........................................
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APPLE MACBOOK MARKET POSITIONING Zainabid Munir Akber INTRODUCTION This report will identify the positioning of Apple’s notebook product line ‘MacBook’ to its relative competition by the use of marketing concepts such as; segmentation marketing‚ target marketing‚ buyer behaviour‚ product strategy and how the company has enhanced the product over the years. INTRODUCTION TO MARKETING & POSITIONING The birth of ‘Marketing’ happened centuries ago where vendors in ancient times tried to seduce the oncoming
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As a result‚ Esperanza draws her strength from the very sources of her oppression (Kuribayashi and Julie). Since she was a child‚ Esperanza personality is rebellious. The segment of “Hair” Esperanza describes her family’s hair‚ but when she defines her he said‚ “And me‚ hair is lazy. It never obeys barrettes or bands” (Cisneros‚ 6-7). She describes her as disobedient. In “My Name‚” Esperanza demonstrates the perspective of racist Anglo society toward her Mexican origins. She compares her name to
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Mitch‚ I hope you are doing well‚ that you are finding joy daily and having a blast with the boys. I know breakups are never simple and that writing to you goes against everything society try’s to indoctrinate saying that a clean break is best‚ to not analyze or speak with the other party. Well I’m not normal and I say screw the "bury your feelings deep" dogma of today’s society I cannot go through life knowing that I didn’t give this my all. I don’t half ass anything and hope that was evident from
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Modern And Classic Bob Hairstyle Ideas For Women In order to give a brand new look to your hair‚ there are several hairstyle ideas‚ which could be utilized. You could either opt for a pleasant fashionable short haircut or else razor cut with certain layers for those who are having medium or long hair. But in case that you need not like to reduce your hair or even don’t have enough time to make a visit towards a stylish‚ having a pony‚ braid or up do style in which are you are capable to sport a brand
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ANDRE’S HAIR STYLING American InterContinental University [Type the author name] 8/7/2012 Abstract Andre has asked me to look over his existing way of doing business. His questions revolve around contribution margin‚ fixed costs‚ and variable costs. His questions are answered in detail. An Excel spreadsheet is included. Andre has a thriving barber shop business with five full time barbers working for him. He asked me to look at his business and determine if
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In the book An Empire on the Edge‚ Nick Bunker addressed a clearer idea and understanding of not only the American Revolution‚ but also the Boston Tea Party and all the events that caused these major riots to happen. Bunker obviously wrote this book to show that even though it was a struggle and a fight for the United States to gain independence‚ they exerted their best efforts and ultimately succeeded. The many struggles and trials that they had to go through to get America to be the way it is today
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