Module in Marketing Management Course Modules help instructors select and sequence material for use as part of a course. Each module represents the thinking of subject matter experts about the best materials to assign and how to organize them to facilitate learning. Each module recommends four to six items. Whenever possible at least one alternative item for each main recommendation is included‚ as well as suggested supplemental readings that may provide a broader conceptual context. Cases form the
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to my faculty guide for his everlasting support and guidance. AUTHORIZATION STATEMENT To Whomsoever It May Concern This is to certify that Mr. Nitish Shukul ‚ a student of Army Institute Of Management‚ Kolkata has worked as an intern in Marketing Division of Indian Oil Corporation Ltd‚ under the able guidance of Mr. Rajiv Gajbhiye‚ Senior Manager (Retail Sales)‚ Nagpur Divisional Office‚ Indian Oil Corporation Ltd‚ during 26.12.2012 to 25.01.2013. The Project undertaken by him was titled
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13 Service- Characteristics of a service (Figure 13.1): 1. 4. 2. 5. 3. 6. Marketing challenges of services (Table 13.1)- How search‚ experience and credence qualities affect customer evaluation of service quality- Dimensions of service quality (Table 13.2)- Managing delivery of exceptional service quality (p. 432)- Nonprofit marketing- Nonprofit marketing objectives- Chapter 14 Brand- Brand name- Brand mark- Trademark- Brand loyalty- 3 degrees
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factors that can be changed‚ particularly on the service side of the business. To succeed in the auto business marketing has to be concentrated on both the sales and service aspects of the business. The challenge is that marketing vehicles differs from marketing services for those same vehicles‚ and services pose distinct marketing challenges. Marketing a vehicle consists of both marketing the core product (the vehicle that responds to the customers’ primary need and involves transfer of ownership)
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A. Organizational Background 1. Introduction Coca-Cola is a carbonated soft drink sold in the stores‚ restaurants‚ and vending machines of more than 200 countries. Coca-Cola was bought out by businessman As a Griggs Candler‚ whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. Bottler’s Nepal Pvt. Ltd. from its time of establishment has provided the better services to its customers. The company produces concentrate‚ which is then sold to
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Analysis of the Edge by Silvia Plath Sylvia Plath wrote the poem “Edge” six days prior to committing suicide on 11th day of February1963. According to Alexander (1991:214) the poem is alleged to be the author’s last work. The form bears an exciting feature: It has ten stanzas‚ with each having only two lines‚ seized in an enjambment. The second line of every stanza is at all times half of the building and denotation of the first line of the subsequent stanza. Therefore‚ the break of verse
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Biology Essay Amanda Liao 09/05/13 Clean Water In today’s world‚ one of the most basic problems facing our society is the absence of clean water that we use and drink in daily life. The importance of clean water is self-explanatory. In spite of the fact that 70% of the earth’s surface is covered by water‚ there is only 2.53%of fresh water that we can actually use. For the only 2.53% of fresh water‚ some is not safe and clean to use and it is harmful to human body. Polluted water is a big risk to
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Accessibility to clean water(Problems associated) Vietnam is considered as one of the world’s most populated country in the worth since ranked thirteenth in recent survey. Vietnam has a river count of about 2360 rivers in the country with its length of more than 10km. These rivers serve as important economic values and use. There have been very causes of water pollution which deprives most people in Vietnam access to clean water or even water at all. The ecosystem around Vietnam’s rivers is eventually
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CASE STUDY OF MARKETING ON WAFER INDUSTRY ( PERK AND KITKAT) WHAT IS CONSUMER BEHAVIOUR? Consumer behaviour refers to the behaviour that consumer display in searching for‚ purchasing‚ using‚ evaluating & disposing of products & services that they expect will satisfy their needs. INTRODUCTION ON THE CHOCOLATE INDUSTRY Indian Chocolate Industry as today is dominated by two companies‚ both multinationals. The market leader is Cadbury with a lion ’s share of 70%
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Clean Water Crisis/Scarcity For decades‚ providing clean water to the masses has been a goal. Even with the “Millennium Declaration”‚ a goal proposed by the United Nations to provide clean water sources to everyone in the world by 2020‚ many people will go without clean water supplies. Can you imagine living in a region where there are struggles to get a glass of clean water. It seems so distant to us living in modern industrialized America‚ yet this concept is completely taken for granted
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