Clean Edge Razor: Splitting Hairs in Product Positioning Case Analysis Marketing Concepts Problem/Decision Identified This case is about ‘strategic positioning’ decision dilemma of a newly developed technologically advanced product. The product manager Randall of Paramount Health and Beauty Company- a Global player in health and beauty industry is faced with an intriguing question of how to best position the new product so as to have a right market
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CASE ANALYSIS OF CLEAN EDGE RAZOR Submitted by BrandMasters Fatima Dilruba (B13085) Bhavya Singla (B13080) S Jayaram (B13110) Case Analysis of Clean Edge Razor Problem Statement Paramount Health and Beauty Company developed the Clean Edge Razor‚ a technologically advanced non disposable razor. The company now has to study and segment the market environment and find a suitable target to successfully position and launch their product. Situational Analysis General Market Profile
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Clean Edge Razor Splitting Hairs in Product Positioning 1. What changes are occurring in the non-disposable razor category? Assess Paramount’s competitive position. What are the strategic life-cycle challenges for Paramount’s current products as well as Clean Edge? The non-disposable razor category has seen changes in the recent years. * Advertising expenditures increased significantly for newer and smaller players to grab the market share whereas established players did not increase
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SUMMARY: Paramount is planning to launch a new nondisposable razor ‘Clean Edge’ which has an improved design and provides a superior performance by utilizing a vibrating technology that that stimulates hair follicles lifting them from the skin and allows a more thorough shave. CURRENT MARKET SITUATION: Launching a nondisposable razor in the super premium market is a brilliant move as: a) Paramount has a respected brand image in the razor market through its two already existing brands 1) Paramount
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launch a new razor into the market currently referred to as “Clean Edge.” The project team recommends that the company should position the product as a distinct mainstream product‚ dubbing it “Clean Edge by Paramount” in order to produce growth in sales from new product innovation. The importance of placing the product in a mainstream position is to successfully launch an innovative product creating more market share for Paramount and for Clean Edge to become the most sought out razor in the industry
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Evan Roy December 9‚ 2014 BUS 360 Clean Edge Analysis The decision at hand is should Paramount position its new innovative Clean Edge razor in the mainstream market or possibly position the razor as a niche product? In addition‚ the company also must decide on the brand name and marketing budget for the product launch. Paramount product manager‚ Jackson Randall is faced with some very difficult decisions that involve many differing opinions from company executives. All Paramount
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rosenberg‚ william kim and Shareholders from: jackson randall subject: paramount clean edge date: 8/16/2010 After extensive and exhausting research for the past few months on our newest product “Clean Edge”‚ in which many of our internal departments and managers have contributed invaluable knowledge‚ time and energy in seeing that Clean Edge has an efficacious launch in the super-premium non-disposable razor market‚ I was appointed by Mr. Quimby to spearhead a recommendation to the executive
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Freebie marketing A free gift knitting row counter given away byWoman ’s Weekly in the 1980s-1990s. Freebie marketing‚ also known as the razor and blades business model‚[1] is a business model wherein one item is sold at a low price (or given away for free) in order to increase sales of a complementary good‚ such as supplies (inkjet printers and ink cartridges‚ "Swiffers" and cleaning fluid‚ mobile phones and service contracts) [2] or software (game consoles and games).[1] It is distinct
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Do clean lakes really exist? By Yujia‚ Luo (Group 1) September‚ 2014 Introduction A main purpose of wastewater and sludge treatment is to remove phosphorus (P). It seems to be reasonable because excess phosphorus entering the aquatic systems can result in algal blooms. People have been taking much effort to explore simple‚ economic and high effective methods to remove phosphorus. Concentration of nitrogen (N) is another important element to assess the quality of freshwater. As the same with phosphorus
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A. CASE ANALYSIS I. Statement of the Problem How can Gillette Company maintain and improve its profitability? II. Objective 1. To reinvigorate the blade-and-razor system market while keeping the lead in the disposable razor market. 2. To develop strategies that will continue to sustain and increase the market share. 3. To maximize the profitability of the company. III. Analysis of Case Facts/SWOT Analysis Strengths 1. Gillette invented the blade-and-razor system. 2. Has
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