OZ Car Clean Pty Ltd It is a full-service car wash facility located in St Leonard’s (just off the Pacific Highway). The principal owners‚ Geoff and Sandy (husband and wife team) are also the full-time managers. They have vast experience in the management of finances‚ personnel‚ and equipment. Geoff was previously a Car Wash Facility Manager in Brisbane for two years‚ before starting OZ Car Clean Pty Ltd in August of 2005. Business was slow to begin (for the first year or so)‚ but then many regular
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* Case: “Clean Edge Razor: Splitting Hairs in Product Positioning” * Writing task: Recommend a strategy to Paramount Health and Beauty Company about the best positioning plan for the new product Clean Edge. The plan should include the brand name and marketing budget in order to launch the product. The best course of action for the positioning of Paramount’s new Clean Edge Razor is Niche strategy with an emphasis on “the most intensely involved super-premium consumers” (Clean Edge‚ 2011‚ p
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(Stone 2002). The air quality in the United States has improved since the passage of the Clean Air Act in 1970; however‚ it still poses a threat to human health. In 2005‚ the Environmental Protection Agency (EPA) estimated that over 122 million Americans live in areas with poor to marginal outdoor air quality. In the United States‚ air quality is regulated by the EPA under the authority given by Congress in the Clean Air Act. The EPA establishes and monitors health-based standards for six criteria pollutants:
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Thailand’s Experience whit clean energy technology Past achievements were considerable; still there is a wide window of opportunities to further promote clean and renewable energy technologies so that the country can better realize its full potential. Renewable energy currently makes up only a small percentage of the total electricity mixes in the country. Advanced clean fossil-fuel based technology is left largely unexplored despite the continued significance of fossil fuels in Thailand. It
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it should be removed; and when we remember that this dirt may consist of irritating particles of minerals in the form of dust‚ or of poisonous chemicals‚ and‚ more fatally‚ of disease germs‚ we shall be greatly impressed with the necessity of being clean. Cleanliness is the absence of dirt‚ including dust‚ stains‚ bad smells and garbage. Cleanliness includes criteria such as health and beauty. The term Cleanliness derives from the meaning absence of odor‚ avoidance of and to avoid the spreading of
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Clean Edge Razor 1. Use “niche market” positioning concept Randall should use the “niche market” positioning concept. As the case points out‚ both “niche” and “mainstream” strategy will help Paramount to raise its market share in super-premium non disposable razor segment. But the “niche” strategy will enables Clean Edge Razor to contribute profit and at the same time‚ limit the effect of cannibalizing Paramount’s existing products. Two reasons Randall should use the strategy are presented
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Singapore: A Clean and Green City From “Garden City” to a “City in a Garden” Introduction Singapore is a city-state with a land area of about 710 km2i. It is one of the most densely populated countries in the world and yet‚ harbours rich natue biodiversity. Singapore is well recognized as the world’s greenest city. According to the 2011 Asian Green City Indexii‚ Singapore is Asia’s greenest metropolis‚ and the only city assessed to perform well above average in the overall rankings. The Singaporean
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Requirement 1: Provide a Highlighted SWOT for this situation. Business Analysis Strengths Weaknesses 1) Paramount focuses on extensive clinical testing. A consumer research indicated that Clean Edge achieved a 25% increase in hair removal compared to other leading nondisposable razor brands. 2) Paramount is a respected brand in the industry. 3) Paramount created a special nondisposable razor project team. The team focuses on developing a technological breakthrough and providing the company
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Ana Martinez Professor Rooks English 125 10 May 2012 Clean and Clear When finishing high school and going into college you have to decide on what profession you would like to major on. Many people are interested in studying to become doctors; there are many types of doctors. You may want to become a podiatrist‚ which specializes on people feet. Or you might want to be a pediatrician‚ specializing in the general health of children. A type of doctor I find interesting is a dermatologist
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http://www.imbaenergyclub.gr/2012/10/10/green-marketing-from-theory-to-practise/ By Karolos – Konstantinos Papadas PhD Candidate in Marketing‚ AUEB It has been noticed that during periods of recession or social change‚ megatrends such as “quality movement” (1970’s)‚ “globalization” (1980’s) and the internet (1990’s) emerge. In recent years‚ governments‚ NGO’s and agencies have been informing the citizens about the harmful consequences of human activity on the environment. Environmentalists are
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