Clean Edge Razor Splitting Hairs in Product Positioning MBA8145-Marketing Management Alpharetta‚ Summer-2011 GSU Individual Case Analysis Situation at Paramount Paramount had established itself as a global consumer products giant with over $13 billion in worldwide sales and $7 billion in gross profits for 2009 since it’s entry in the market in 1962. In 2009‚ Paramount had established itself as unit-volume market leader in 2009 based on non disposable razor product sales. The Non disposable razor
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Positioning Clean Edge razor as niche would go nicely with the company’s current portfolio. Looking at the exhibits‚ it is clear that using this marketing strategy would lead to consistently high profit margins. Furthermore‚ Niche positioning will only require $15 million in marketing costs as opposed to $42 million in mainstream. There are some disadvantages to using this market position‚ such as the fact that this would limit the consumer base and there have not been any innovations in their
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Sampling Record V Model Corrective Action Assessment VI Model Dry-dock Inspection Certification Report 1. General On 18 December 2008 the U.S. Environmental Protection Agency (EPA) issued the final Vessel General Permit (VGP) under the authority of the Clean Water Act (CWA) requirements for the National Pollutant Discharge Elimination System (NPDES) programme. The requirements will apply to 26 different discharges incidental to the normal operation of all commercial vessels 79 feet or greater in length
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Analysis: “A Clean‚ Well-Lighted Place” In Ernest Hemingway’s “A Clean‚ Well-Lighted Place‚” two un-named waiters‚ one young and one older‚ have conflicting attitudes and views towards an old drunk customer. First‚ the older waiter can relate more to the old man than the younger waiter. For example‚ “I am of those who like to stay late at the café.” (145). The older waiter said this because he felt a desire not for sleep‚ but for the light in place of night. Neither the old drunk nor the older
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Clean Edge Razor MKTG600‚ Section 233 10/18/2012 Brief case study analysis of Paramount’s newly designed Clean Edge razor Table of Contents INTRODUCTION 2 PROBLEM STATEMENTS 2 RECOMMENDATIONS & CONCLUSIONS 3 RATIONALE & ANALYSIS 4 APPENDIX & ATTACHMENTS 6 Exhibit A: Select Non-disposable Razor Brand Prices 6 Exhibit B: Non-Disposable Razor Unit & Dollar Market Share by Brand: 2007-2010E 6 Exhibit C: Financial Forecasts: Alternative Positioning Scenarios
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Case Analysis of Clean Edge Razor Product Characteristics In 2007‚ Paramount developed a technological breakthrough in non-disposable razor segment called Clean Edge. It had a vibrating‚ ultra-thin five blade design and worked on AAA battery. A heavier handle allowed for better balance‚ grip and control while shaving and ultra-thin razor blade design reduces irritation. Clinical trials indicate that Clean Edge achieved a 25% increase in hair removal versus other leading non disposable razor
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Clean Edge Razor: Splitting Hairs in Product Positioning Duanyi Feng 02/13/2013 1. What changes are occurring in the non-disposable razor category? * In US razor market‚ nondisposable razors experienced approximately 5% growth per year from 2007 to 2010. * Super-premium segment of nondisposable razor grew significantly. * Different kinds of product innovation appear in the market. * Replacement cycle has been shortened. * Media advertising expenditures rose faster than
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The stories “A Clean Well-Lighted Place” and “The Wall” clearly describe the dark side of alienation. As one reads these works one gets a true feeling for the plights endured by the old man in‚ “A Clean Well-Lighted Place” and Pablo in‚ “The Wall”. This essay will discuss and compare the theme of loneliness among these characters. In “A Clean Well-Lighted Place” we are introduced to a deaf old man who visits a café frequently in the evenings. It becomes clear rather quickly that this old man is
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Clean Sweep Realty Services Melissa Leath Mgmt1210 Tuesday/Thursday 9:30a NAICS Number: 531110 Table of Contents Executive Summary 3 Description of Products and Services 5 Mission Statement 6 Vision 6 Company History 7 Business and Industry Profile 8 Business Strategy 9 Marketing Strategy 10 Competitor Analysis 12 Owner and Officers’ Resumes 13 Other Staff 14 Potential Problems and Solutions 15 Loan Proposal 16 Executive Summary Clean Sweep Realty
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Located in Yukon-Charley National Preserve in Alaska‚ John Sturgeon got approached by the National Park Service for the use of a hovercraft on a national park. Sturgeon had hunted regularly on this National Preserve and wasn’t approached by the NPS (National Park Service) before. The three employees told Mr.Sturgeon that the operation of a hovercraft on national parks was prohibited. Sturgeon argued that the NPS did not have jurisdiction in that area because it was a state-owned river. Sturgeon
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