Chapter 11 – Marketing planning: the process The particular significance of marketing plans: seven main reasons why staff time and resources are allocated to marketing planning at the tactical or operational level: To identify and focus management attention on the current and targeted costs‚ revenues and profitability of an organization‚ in the context of its own and its competitors’ products and segments. To understand the role of stakeholders in the development of strategic marketing planning
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Introduction Tourism has become one of the world’s main industries; both developing and extremely developed countries are now taking closer look. Tourism give a lot of foreign exchange to the country‚ it’s provides jobs directly in the same field (Tourism Industry) and indirectly in supporting industries for example‚ agriculture industry‚ guide to the development of main and important services‚ for example‚ roads‚ airports ‚ and in the same time it’s opens the country to the outside world. Tourism In Oman
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Tourism is a booming industry and a driving force in positive economical‚ ecological‚ sustainable‚ social and cultural developments in several countries around the globe. Its complex nature requires sophisticated management in order to reach its full potential. Most people possess an intuitive and basic understanding of tourism‚ which focuses on an image of people travelling for recreational purposes‚ however‚ tourism‚ goes far beyond this simplistic view. According to Stear (2005)‚ the area of
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HISTORY OF TOURISM Early Travel Early peoples tended to stay in one place. Travel was essentially to seek food or to escape danger. The Bible makes reference to travel for purposes of trade. In ancient times we began to see the development of routes for the purpose of facilitating trade and the creation of specialized‚ if somewhat crude‚ vehicles specifically for traveling. The growth of cities along water ways‚ such as the Nile River and the Mediterranean Sea‚ encouraged the development of water
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PROBLEMS AND PROSPECTS OF CULTURAL TOURISM IN KERALA INTRODUCTION Tourism is an economic activity of global importance. It is the temporary movement of people from one place to another mainly for pleasure. It is a rapidly growing industry which provides employment opportunities to millions of people‚ generates foreign exchange and promotes balanced regional development and revives the art and culture. It is one of the biggest industries in the world. Tourism is not a single industry‚ but a group
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8 DOI: 10.2298/IJGI1203081M DEVELOPMENT OF „DARK“ TOURISM IN THE CONTEMPORARY SOCIETY Natalija Minić *1 * University of Belgrade‚ Faculty of Geography Received 13 July 2012; reviewed 4 October 2012; accepted 12 December 2012 Abstract: The paper focuses on the development of „dark“ tourism as a type of special interest tourism. The study included analysis of the definition of „dark“ tourism‚ tourist motivations for this type of tourism‚ Stone ’ s typology of dark destination offers‚ and a
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SESSIONS th 19 – 20th October‚ 2012 Export Growth for Sustained Development TECHNICAL SESSION IV: SECTORAL DEVELOPMENT 2: Services Tourism and Entertainment Srilal Miththapala BSc (Eng) ;CEng; FIEE; FIH; Project Director‚ E U Switch Asia Programme Greening Sri Lanka Hotels Project‚ Past President of the Tourist Hotels Association of Sri Lanka World Tourism Tourism is referred to by many as the world ’s largest and fastest growing industry. It accounts for over 9% of global GDP‚ and in spite
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Chapter 1 Objective: Tourism is a highly dynamic industry. Yet in spite of this‚ very little is understood and appreciated on how tourism can actually contribute to the social growth of any tourist destination. This chapter would provide the basic concepts of tourism. Tourism as defined by WTO (World Tourism Organization)‚ is the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other
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Tourism in India Tourism is the largest service industry in India‚ with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. India witnesses more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits.[2][3] The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate.[4] In the year 2009‚ 5.11 million foreign tourists visited India.
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CHAPTER 2 TOURISM DESTINATION 2.1 Introduction To Tourism Terrorism‚ natural disasters‚ health scares‚ oil price rises‚ exchange rate fluctuations and economic and political uncertainties – these were just some of the issues faced by tourism industry in 2005. Yet‚ according to the news from World Tourism Organization (UNWTO‚ 2006a‚ Dec 13)‚ international tourist arrivals beat all expectations in exceeding 800 millions and achieving an all-time record. Although world tourism growth was moderate
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