Contents 1. Executive Summary 2 2. Introduction 3 3. Tourism in Sri Lanka 5 4. Marketing plane for 4 season hotels 9 5. Macro environment factors effecting Sri Lankan tourism industry. 10 5.1 Political Factor 11 5.2 Economic factors 11 5.3 Social Factors 11 5.4 Technological Factors 12 5.5 Environmental Factor 12 5.6 Legal Factors 12 6. Brand Objective 13 6.1 Short term Brand objective 14 6.2 Long term Brand objective 14 7. Marketing Mix strategy for seasons hotel 15
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absolutely a fact that tourism has brought a variety of economic benefits to local communities. First of all‚ it creates employment from local people. According to Duval (2004b‚ 4)‚ Caribbean tourism is on the way of development‚ which accounts for over 15 percent of the region’s occupation and nearly 6 percent of its GDP. It can also be seen that the cost of setting up a new job in tourism sector is less than one-fifth of the one in the manufacturing field. Moreover‚ international tourism is also a directly
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About Rural Tourism Villages are abundant in refreshing greenery‚ openness‚ fresh natural airs‚ pastoral beauty‚ and touching and winsome rustic simplicity. Far away from the hustle and bustle of congested cities’ life‚ and polluted air & ambience‚ villages offer fresh comforting breezes‚ lavish openness‚ and pleasant & soothing solitude. Thus‚ the village tourism is an expedient means of spending your holidays peacefully‚ in solitude‚ or in interacting with candid villagers. ‘Rural Tourism’ covers
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also to sum up the vivid world of tourism. The subject matters introduce the students to the socioeconomic‚ environmental and cultural impact of the tourism industry. It also gives an overview of the travel sectors – their development‚ composition‚ and role in tourism as well as the different trends and types of operation of each sector. ◙ Desired learning Results At the end of the semester‚ the students should able to: 1. Understand how tourism works and how it can be made to work
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Alternative Tourism Introduction Due to advances in transportation and communication technology‚ an increase in disposable incomes and leisure times in Western Europe‚ North America (Choi & Sirakaya‚ 2006; Hall & Muller‚ 2005; Momsen‚ 2005; Mowfort & Munt‚ 2003; Smith‚ 2005)‚ North-East and South-East Asia‚ and the globalization of capitalism (Mowfort & Munt‚ 2003)‚ the tourism industry has grown to become the fourth largest economic sector globally‚ with 806 million tourist arrivals and international
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Sustainable Tourism in Kumarakom – A Case Study Background kumarakom is situated on the banks of the Vembanad Kayal (backwater)‚ 10 km. west of the Kottayam District Head Quarters in Kerala. Kumarakom‚ a backwater tourism hub is gaining strategic place in on the tourist map due to its natural charm and aesthetic beauty. Tourism development in Kumarakom started with the lease of KTDC land in the bird sanctuary area to Taj Kerala Resorts Limited in the 1989. Tourism has developed rapidly in the area
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A project on GOA tourism 2013 Divyanshu Sharan BBM(IB) div C 192 3/18/2013 introduction : goa Goa‚ a tiny emerald land on the west coast of India‚ the 25th State in the Union of States of India‚ was liberated from Portuguese rule in 1961. It was part of Union territory of Goa‚ Daman & Diu till 30 May 1987 when it was carved out to form a separate State. Goa covers an area of 3702 square kilometers and comprises two Revenue district viz North Goa and South Goa. Boundaries of Goa
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Religious Tourism in Asia and the Pacific Religious Tourism in Asia and the Pacific ii Copyright © 2011‚ World Tourism Organization (UNWTO) Calle Capitán Haya‚ 42 28020 Madrid‚ Spain Religious Tourism in Asia and the Pacific ISBN-13: 978-92-844-1380-5 Published and printed by the World Tourism Organization‚ Madrid‚ Spain First printing: 2011 All rights reserved The designations employed and the presentation of material in this publication do not imply the expression of any opinions
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been the most significant influences on the planning and development of tourism over the past ten years. Introduction With the development of the entire society‚ tourism industry has become one of the most powerful industries in the global economic development. The status of the tourism industry in the economic development is gradually enhanced and it plays an important role in the national economy. The World Tourism Organization forecasts that international arrivals will be up to 1.6 billion
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Table of Contents Introduction 1 Types of Tourism 1 Tourism Industry 2 Management 2 Planning……………………………………………………………………………………………………………………………………3 Leading…………………………………………………………………………………………………………………………..…….….3 Organizing ………………………………………………………………………………………………………………………….…...3 Controlling……..………………………………………………………………………………………………………………………..4 Other Aspect ………………….…………………………………………………………………………………………………………........4 Conclusion……………………………………………………………………………………………………………………………………
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