Marketing Strategy of CLEAR Shampoo in China Contents 1. Introduction In Chinese shampoo market‚ many companies are facing the same problem---Homogenization. It is‚ therefore‚ significant to adopt effective marketing strategy to attract target and potential customers. As for CLEAR shampoo‚ it is one of the most distinguished shampoo brands all over the world and belongs to Unilever. Before CLEAR came to China‚ it has become the top brand in dandruff market in South America‚ Europe and Southeast
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. Marketing Plan (MP): Grading Criteria Student Name: TOTAL ASSESSMENT /100 Marks /30 Marks = _____ Plan Section Maximum mark Awarded Comments Executive Summary 5 Market situation analysis‚ including trends and competitors and PESTLE 25 SWOT analysis 10 Objectives 10 Strategies 15 Action / tactics 15 Financial outcomes (profit and loss) 10 Monitoring‚ evaluation and control – including contingency
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would be needed in order to develop a marketing programme aimed at re branding this product for this business entity . Provide recommendations regarding marketing objectives and strategies that should be developed. This will be shortly available on the Assessment web site . Provide an outline recommendation regarding: a) the customer and market audit and b) the product / service audit Provide recommendations regarding marketing objectives and strategies that should be
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COURSE TITLE: MARKETING MANAGEMENT COURSE CODE: ZD 6703 MARKETING PLAN: HIMALAYA HEAL HAIR SHAMPOO BY KOK HONG LEONG - ZP01949 WONG CHING WOOI – ZP01963 1.0 EXECUTIVE SUMMARY Himalaya Global Holding Ltd. is well known India based company producing herbal healthcare products began from 1930 when a curious man riding through the forest of Burma saw restless elephants being fed the root of a plant‚ Rauvolfia serpentine‚ which helped pacify them. Fascinated by the plant’s effect on elephants
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Product BaWang Man’s Anit-hair Fall Shampoo Introduction The BaWang Man’s Anti-hair Fall Shampoo combines ancient Chinese wisdom with modern pharmacology and biotechnology to bring optimum hair care results to consumers. And this is effective to prevent the hair fall problem. Market Segmentation 1. Demographic segmentation Age: Over 30 years old Gender: Male Income: Middle income level Race: Chinese??? 2. Psychographic segmentation - Lifestyle The people who trust Chinese
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Marketing Plan for Evo Water Killer Dry Shampoo 1. Situation Analysis The product selected for analysis is Evo Water Killer Dry Shampoo. Before developing a detailed marketing operational plan‚ it is of great necessity to firstly clarify the situation faced by the entire shampoo industry. In terms of the macro-environment for shampoo industry‚ the environmental and technological factors from PESTLE model are the two most influential ones for shampoo manufacturers. Known as a FMCG product with relatively
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Garnier fructis — Presentation Transcript 1. MARKETING MANAGEMENT 1 PRESENTATIONBRAND DOSSIER OF “GARNIER FRUCTIS” 2. AGENDAIntroduction to GarnierBrand Positioning and RepositioningStrategies Adopted Advertising Sales Promotion Segmentation Distribution StrategyTackling CompetitionSWOT AnalysisMarket Research AnalysisNet Take AwayRecommendation 3. INTRODUCTION TO GARNIER Garnier is a division of LOreal that produces hair careproducts‚ including the Fructis line‚ and skin
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Angelo A. Martinez EN 11 R-49 On the 1st of July 2007‚ Unilever launched its new shampoo brand: Clear Anti-Dandruff Shampoo. It claims to rid the hair of men and women alike of all dandruff‚ and nourish the scalp at the same time. Once it was launched‚ there was immediately alot of buzz over the product. Maybe it was because the product contained Zinc Vitanol‚ an ingredient not used in any other anti-dandruff shampoo. Or maybe it was just because it was marketed well‚ having high-quality television
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SHAMPOO BY MANEESHA .R BSC PHYSICS DEFINTION: Shampoo is a hair care product used for the removal of oils‚
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Course no: MKT 701 Case Study on Pamela Shampoo 13.1 What alternatives Mr. Alfred Jones have for improving his social position? Was manufacturing a shampoo a right decision? Alfred who engaged in buying and selling of land- a real estate business and brokering deals were known as dalal. When Alfred grew up‚ he joined his father’s company as a Director in 1980.His father was the Managing Director and Chairperson of the company. Alfred was very successful‚ growing the business and becoming
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