Marketing plaN Project Advisor: MR FAISAL AKRAM PROJECT TEAM: UMER NADEEM SHAHROZ MUKHTAR HUNAIN HAIDER SHUMAIL CH HUMA IQBAL ahsan naveed Acknowledgement We deeply thankful to ALMIGHTY ALLAH for giving us the talent and strength to do this project and enabled us to complete the Project. We are also thankful to our teacher “Sir Faisal Akram” for his kind guidance and supervision. Under her supervision we get the opportunity to polish our
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Executive Summary: Pantene is a strategic product of P&G Groups. It is a qualified‚ nutrilite and superior shampoo product. Vietnam has been generating Pantene series for P&G around10 years. Pantene Shampoo concentrates on Vietnamese female who are in middle or high class and consider about possessing soft‚ smooth and beautiful hair. Pantene brand has contributed into P&G with a high rate to improve the company performance. At current time‚ P&G has made more than 55 billion dollar for total
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A RESEARCH REPORT ON “Impact of sales promotion on consumers‚ Retailers & Wholesalers-with special reference to Sunsilk shampoo At Bhilai region” Submitted in partial fulfillment for the award of degree of MASTER OF BUSINESS ADMINISTRATION OF SWAMI VIVEKANAND TECHNICAL UNIVERSITY‚ DURG (C.G) SESSION : 2006-2008 Submitted by SUSHMITA YADAV MBA II Semester‚ 2007 Approved by Dr. PRATAP .B. DESHMUKH DEPARTMENT OF MANAGEMENT BHILAI INSTITUTE OF TECHNOLOGY
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believe the Highlites brand of shampoo lathers better than the “ordinary shampoo” with this commercial‚ when in fact the second test wasn’t
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Spencer’s‚ Vellachery * Phoenix Mall * T.Nagar Methodology used: First our team decided to choose a specific body part i.e. hair and then we have listed all the product forms for that body part. Among those product forms we picked two-shampoo and hair oil and listed all the brands that we found for the two product forms. Then we approached the shopkeepers‚ managers and buyers of the above mentioned locations .We asked them question regarding those two product forms like what brands they
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warm enough‚ but no exactly hot. When you do that‚ start washing your dog from the neck down. This way you can also protect his ears‚ eyes and mouth. Now you can apply the shampoo. It may be easier to have it already prepared in a cup‚ but either way‚ apply with caution; you don’t want to get it to the dogs’ face. Massage the shampoo in gently‚ for as long as the bottle says‚ then rinse your dog until the water from his fur in
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Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff‚ leaving consumer with 100% flake free hair‚ nourished and healthy scalp and also oiliness control over their hair. Apart from that‚ consumers using H&S shampoo can solve any scalp itchiness associated with dandruff. Besides that‚ the menthol content in the shampoo gives consumer a cooling effect and refreshing after washing their hair (The Benefits of H&S 2011). The H&S Anti dandruff shampoo bottle is a white rectangular shaped
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Statement of facts- Samantha Smith was shopping at a local grocery store in Indiana a few months ago and had an accident. She slipped and fell on some shampoo that had leaked out of one of the bottles. The day Samantha fell‚ the employee in charge of the aisle inspection was an older gentleman with glasses. The shampoo on the floor was a clear gel. The store alleges that Samantha had a duty to avoid the spill in the aisle. The store claims that she is at much as fault as they are. Further they
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History of Sunsilk Shampoo Sunsilk was launched in 1954‚ in the UK‚ Sunsilk had quickly become Unilever’s leading international shampoo brand. By 1959‚ it was available in eighteen countries world-wide marketable devices that identify and differentiate the brand. Brand Branding Decisions Branding strategy is one of the most vital decisions taking by marketers. It is a strategy‚ which brings lots of positive feedback for a firm. Indivual name: Unilever follow individual name for setting brand
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of Contents 1. 2. 3. 4. 5. 6. 7. 8. Vision Statement Mission Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation‚ Targeting‚ Differentiation‚ and Positioning of SUNSILK Shampoo 9. Micro and Macro Environment of SUNSILK Shampoo 10.Competitors of SUNSILK Shampoo VISION STATEMENT UNILEVER Work to create a better future every day by inspiring people and develop new ways of doing business
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