HOW TO GIVE A GOOD HAIRCUT! One of the hardest things about giving a good haircut is being able to understand what the client ultimately wants to achieve. If you don’t have a clear understanding‚ you could be digging yourself a hole by giving a “bad” haircut‚ but the wrong haircut. The first and most important step to giving a good haircut and maintain this customer for life is a thorough evaluation and consultation. This consists of a proper greeting when you seat your customer at your station
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It became a great success story and laid the roadmap for others to follow. MNC’s like HLL‚ which were sitting pretty till then‚ woke up to new market realities and noticed the latent rural potential of India. 1983‚ C K Ranganathan started selling shampoos in a sachet with an investment of Rs 15‚000 and dared to take on the multinationals‚ Lever and P&G‚ the unquestioned leaders in that segment. . He targeted rural and small-town consumers who used soaps to wash their hair. He introduced the
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to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as
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price‚ quality‚ styling‚ service‚ etc.) that A product’s intended customers perceive to be different and desirable. Advertising and promotion of a product is based on its differentiating characteristics. Product differentiation – Establishing clear distinction between products serving the same market segment. This is typically accomplished through effective positioning‚ packaging‚ and pricing strategies. the The task of positioning is to deliver a central idea about a company or an offering
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Executive Summary This project is based on P&G.. We have restricted the study to the company’s operations in china. China is the largest emerging commodity market in the world; We effort to apply marketing concepts such as internal and external’s macro & micro environmental factors‚ SWOT Analysis‚ Product Line Cycle‚ Five Forces and Marketing Mix etc to P&G with china‚ so as to understand these concepts and strategies better when applied to a real life scenario. Marketing environment
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fell‚ having slipped on shampoo that was on the floor. Ms. Smith was taken to the hospital where she had to stay overnight and was diagnosed with a broken hip. As a result she will need several months of physical therapy. Ms. Smith has no health insurance and is a single parent to a two year old child. The store claims the aisles are checked at the top of each hour. The day Ms. Smith fell‚ an elderly gentleman who wears glasses was responsible for the aisle checks. The shampoo on the floor that caused
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PAPER MARKETING MANAGEMENT Content ............................................................................................................................... Executive Summary ........................................................................................................... Company Background & Objective ................................................................................... Marketing Strategy ................................................................
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Major Objectives: The major objectives of the product are‚ in essence‚ threefold: * To provide a hair restoration shampoo and conditioner; * To make the shampoo and conditioner completely natural; * To make it a women’s only product‚ not simply a female version of a male product. 2. Product Description: The product is an all natural‚ women’s hair restoration shampoo and conditioner. The product is specifically made to be PH balanced for women only. The packaging‚ name‚ color scheme
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was L’Oreal’s answer to major competitors such as Unilever and P&G’s mass-market products. Garnier Fructis entered the hair care market with its sleek and bright green bottles of extra creamy shampoo that smelled like fruits and was infused with natural ingredients. With its salon-inspired line of shampoos that ranged from dandruff control to color protection‚ Garnier Fructis’ objective was to capture market share in a wide range of benefit-oriented segments of the hair care market. Garnier Fructis
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about their products. The suggested strategy for Dove is to strengthen its differentiation advantages by innovating its differentiation strategy. With this strategy‚ existing organizational resources and necessary means can be influenced to develop clear differentiation strategy. Other than that‚ Dove’s think
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