yourself”‚ what comes in your mind first? R: Cream. R: Sunscreen. R: Perfume. R: Moisturizer. R: Shampoo. R: Soap. M: Okay. Other then that? R: Face wash. M: After listening to word “Personal”‚ what all words come into mind? R: Skin care. R: Hair care. M: Okay. So you said moisturizer‚ skin care‚ sunscreen and what else? R: Face wash. M: What else? R: Shampoo. R: Conditioner. R: Soap. R: Scrub. M: Scrub and what else? R: Face
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with our shampoo line‚ which represents one-half of our annual sales in a normal year. But in 2005 it proofed to become our only product that didn’t work out the way we planned. Our shampoos are now in a declining phase and this affects our sales intensively. This is why we were looking for a strategy to maintain our existing level of operating income although our difficulties in the shampoo sector. Our strategy implies a few steps: PRICING‚ PROMOTION and PLACEMENT Contract Shampoo Line
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where companies providing the same product or service cooperate together (or one acquire the other). This would apply if for example a company like Clear shampoo cooperated with Head & Shoulders. Vertical integration is when the two companies are working on the same field but do not provide the same service. For example‚ this would apply if Clear Shampoo Company acquired a distribution company to facilitate reaching the stores. 2. Businesses grow when they have the resources to expand and opportunities
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4. Key targeting strategies of ITC ITC has different targeting strategies for each of its brands. They are as based on six mantras they are as follows: a) Segmentation: Creating brands from scratch with no history and lineage‚ ITC used clear segmentation across its five product lines and the target audience‚ each brand was meant for. b) Group synergy: Once the five products were created and communication strategies set‚ ITC leveraged its properties like hotels‚ foods and apparel store
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the collected information I understand the company’s activities in the market as Uniliverll as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of BBA program and provide a clear idea about the Uniliver activities and other multi-national company’s effort in the Bangladesh. Thus‚ Uniliver can get deep understand of actual situation of MN’s company’s activities by analyzing their exposed strategy . 1.3 Objective This Study
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Cool Moisture Body Wash and Bar introduced. The Company’s business is divided into three segments: Consumer‚ Pharmaceutical and Medical Devices & Diagnostics. The Consumer segment manufactures and markets a range of products in Singapore in the shampoos‚ skin care and face care. Dove in the beauty industry for nearly 50 years of history and more fun is the world’s leading brand of women‚ how much fun the best value for Unilever brands. Unilever’s Dove is the most valuable brands. Dove respected
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Click for more "top ten" topics 1.Complaints over faulty HP laptops 2.Probe ordered into vaccines in Shanxi 3.Four night clubs suspended for using hostesses 4.Shareholder of Hilton Chongqing arrested 5.HK magazine accuses Bawang shampoo of containing cancer-causing chemical 6.Former Microsoft chief accused of faking his academic credentials 7.Dairy tycoon arrested for illegally collecting public funds 8.Secret recalls of problematic oil 9.Airline pilots have fake credentials
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HUL and P&G War Group 3 – Marketing B Piyush Saboo Pragati Ghateshai Pratik Shah Prateek Ajmera Ritesh Dwivedi INDIAN FMCG SECTOR – OVERVIEW Consumer packaged goods 4th Largest sector in the economy Total market size in excess of US$ 13.1 billion Expected to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018 Characteristics: Strong MNC Pressure Well established distribution network Intense competition between the organized and unorganized players Easy availability of raw
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lot more for it. MONOPOLISTIC COMPETITION Of course‚ no one takes these claims literally‚ but advertising is trying to create a subconscious feeling when you shop for the product. The idea is to only try to sell the product‚ such as shampoo‚ only to a subset of people such as people‚ who for example‚ think their hair is oily. This is why the same company puts out multiple brands and multiple variations of each brand. MONOPOLISTIC COMPETITION In the short run these markets
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countries. Based on various website product review‚ we found that using hair styling product on summer or on sunny day is a huge disaster. Their hair will become greasy and oily. Our assumption also confirmed by the cooling agents formula in the shampoo and conditioner product that is currently selling well in ASEAN countries‚ such as P&G‚ Unilever‚ and AXE. Hence‚ we believe that this is a major needs to the people in ASEAN countries. Need 2: To have a non-sticky and easy to rinse off wax
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