Of The Product The Product chosen by me is Dove Company is Hindustan Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a span of over 75 years. Having 35 brands spanning 20 distinct categories such as soaps‚ shampoos‚ detergents‚ cosmetics‚ toothpastes‚ skin care‚ deodorants‚ tea‚ coffee‚ ice cream‚ packaged foods and water purifiers‚ the Company is a part of the daily life of millions of consumers across India. Over 16‚000 employees and annual turnover of around
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needing to leave the room‚ once the animal is wet. Most times you will return and your cat is going have taken off‚ leaving a wet trait behind. So what are you going to need when you are planning to bath your cat? You are going to need towels‚ cat safe shampoo‚ a comb‚ a brush if your cat has long hair‚ a container for rinsing‚ and a rubber mat if your tub is not textured in the base to make sure that your cat is able to stand and not slip. You may also want to enlist the help of someone else‚ as the extra
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Chapter VIII Measurement and Scaling: Fundamentals and Comparative Scaling Chapter Outline 1) Overview 2) Measurement and Scaling 3) Primary Scales of Measurement i. Nominal Scale ii. Ordinal Scale iii. Interval Scale iv. Ratio Scale 4) A comparison of Scaling Techniques Chapter Outline (cont.) 5) Comparative Scaling Techniques 6) Verbal Protocols 7) International Marketing Research 8) Ethics in Marketing Research MEASUREMENT AND SCALING Measurement: The assignment of numbers or other symbols
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MARKETING PLAN PROPOSAL Submitted By: Fasiuddin Feroz L’OREAL PARIS ELVIVE – Total Repair 5 Restoring Shampoo Introduction: “To keep the body in good health is a duty... otherwise we shall not be able to keep our mind strong and clear” “Attention to health is life ’s greatest hindrance” Cosmeceuticals are the latest addition to the health industry and are described as cosmetic products with drug-like benefits. With the rise of more knowledgeable‚ wealthy‚ and
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protein enriched product. Pantene got its name from “panthenol” (pro-vitamin B-5)‚ which was developed in 1940 in Switzerland and used to treat burns in WWII. It was soon found to improve the health‚ elasticity and moisturization of hair. Pantene shampoo launched in Europe in 1947. * It comes with money back guarantee. If you are not completely satisfied with the product‚ you get your money back!!! * It has different products for different kind of hair and lengths also * They have
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Opportunity Assessment Plan Background Shampoo is a hair care product used for the removal of oils‚ dirt‚ skin particles‚ dandruff‚ environmental pollutants and other contaminant particles that gradually build up in hair. The goal is to remove the unwanted build-up without stripping out so much sebum as to make hair unmanageable. Composition of shampoos Shampoo is generally made by combining a surfactant‚ most often sodium lauryl sulfate and/or sodium laureth sulfate with a co-surfactant‚ most
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Does Beauty Have a Cost? the Ecological Footprint of the Cosmetics Industry Does Beauty Have a Cost? The Ecological Footprint of the Cosmetics Industry Alexandra Noelle Penny Brown University 2008 Environmental Studies Senior Thesis May 8‚ 2008 1 Acknowledgements To Caroline Karp‚ my thesis advisor and primary reader‚ for her boundless suggestions‚ ideas‚ encouragement‚ and support as I attempted to creatively apply a structured environmental
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been experiencing a general increasing trend over the past years. In the Philippines alone in 2011‚ there is an increase in the value of shampoos and conditioners by 6%. As for instance‚ the key countries in Southeast Asia which are Thailand‚ Philippines‚ Singapore and Malaysia are experiencing a stronger domestic demand for hair care products such as shampoos and conditioners that are essential in personal grooming. As matter of fact‚ hair care sales in these key countries grew by an average of
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Body Image and the media The idea of the ‘perfect’ body is pasted everywhere in the media. Whether it’s on the catwalk‚ in Hollywood‚ or in glossy magazines‚ the message is clear: skinny is sexy‚ or if you’re a guy‚ six packs are definitely in. With these sorts of media messages bombarded at us every single day‚ it is pretty hard to be happy with our bodies and have high self-esteem‚ unless‚ you already have the body that the media and the fashion industry thinks is ideal. And so what is ‘ideal’
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MILESTONE 1952 First launching in Indonesia 1970 International bottle usage Launch new variant “Lemon” 1975 Launch “Black Sunsilk”. The first black shampoo launch in Indonesia market 1995 Launch new variant (coconut oil and rose) 1997 Launch dual approach variant 1999 Launch shampoo based on science technology 2001 Launch nutrition shampoo 2006 Launch new design product 2010 Lunch Sunsilk Co-Creation SUNSILK CO-CREATION Co-create with 7 best hair experts : 1. Dr Francesca Fusco‚ a
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