off-site he had called there‚ designed to be part celebration of the past‚ part planning for the future. Some celebration had definitely been in order. The company‚ DataClear‚ was really taking off‚ fueled by the success of its first software product‚ ClearCloud. In 1999‚ its first full year of operation‚ DataClear’s sales reached $2.2 million. Now‚ the following September‚ it was looking like 2000 sales could easily reach $5.3 million. At the all-staff meeting on the Friday before the off-site‚ Greg had
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international market as soon as possible. In order to organize the business abroad in short period of time DataClear had to implement aggressive strategy‚ however‚ that was quite risky. Long term The common problem of the software market where ClearCloud operated was that the companies gathered the information much quicker than were able to work with it. That caused a range of related problems because the demand should have been satisfied while the capacity was not enough. New bigger competitors
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them to stay in the U.S. because the domestic market doesn¡¦t demand a fresh learning of language or culture. DataClear should plan for global expansion in the long term because they should build a strong brand image. They should also invest on ClearCloud by adding attractive features bringing out new features for other industries. If after all DataClear wants to continue to go global I
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Go Globalor No? In my view‚ the answer is "not yet." To survive‚ DataClear has to go global in the future but its current decision-making process and rationale are flawed. What DataClear needs to do is to not panic‚ slow down‚ and take a clearer look at its situation and the business environment and develop some strategic options that will allow it to go global when the time comes. They’ve got some time but not a whole lot of it. As stated in the case‚ they need to focus. Despite VisiDat’s
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Executive Summary DataClear‚ a US based company within its two years of operations since 1998 has occupied a dominant position in the data analysis market of US by serving telecommunications industry and financial service providers. The company feels threatened by the VisiDat’s upcoming data analysis package with the global targets. CEO‚ Greg McNally and other key personnel have realised the competitive threats and need of maintaining company’s competitiveness. For this‚ there is a dilemma of whether
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