Strategic marketing and marketing strategy: domain‚ definition‚ fundamental issues and foundational premises Rajan Varadarajan Received: 20 April 2009 / Accepted: 24 September 2009 / Published online: 28 October 2009 # Academy of Marketing Science 2009 Abstract This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy‚ the focal organizational strategy construct
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pricing‚ etc. Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first‚ and then lowers the price over time where a new‚ innovative‚ or much-improved product is launched onto a market. The objective with skimming is to “skim” off customers who are willing to pay more to have the product sooner; prices are lowered later when demand from the “early adopters” falls. The success of a price-skimming strategy is largely dependent on the inelasticity
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Sources This investigation will explore the question: How did Cleopatra VII Theo Philopator of ancient Egypt utilize her sexuality to gain political power? The years 51 B.C. to 34 B.C. will be the focus of this investigation‚ to allow for an analysis of Cleopatra’s political gains through her relationships with Julius Caesar and Mark Antony/Antonius. The first source that will be evaluated in depth is Duane W. Roller’s book Cleopatra: A Biography‚ published in 2010. The origin of this work‚ Roller
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‘Antony and Cleopatra’ composed by Shakespeare presents different types of power which people exercise to manipulate and to control others. Sometimes the use of power can have tragic results where people become victims of their own desires. At other times‚ power can be used to enhance somebody’s reputation and position in life. The types of power that are highlighted in this play include‚ power of a sexual nature‚ political or military power‚ the power of persuasion and manipulation. The exercise
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Rastignac after the refinancing? b. Jacques initially owns £100‚000 worth of Rastignac’s equity‚ partly financed with a loan of £40‚000 at the risk-free rate of 5 percent. This investment gave him the optimal combination of risk and return. How will he change his investment in Rastignac and the amount he borrows or lends after the refinancing? c. After the refinancing‚ Rastignac unexpectedly announces an investment with a cost of £4 million and a NPV of £1 million. The project is financed with £2 million
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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Cleopatra VII Cleopatra‚ the last Queen of Egypt‚ would do most anything to keep her power. Crowned at the age of 18‚ she was already willing enough to raise an army and much more for the well being of her country. In about 49 B.C. Cleopatra’s younger brother‚ Ptolemy XIII‚ expelled her from Egypt. She fled to Syria seeking help to take back the throne. There‚ she raised an army. Julius Caesar joined forces with the queen and he used his army alongside hers‚ to help Cleopatra regain power. Together
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CHAPTER I The Problem and its Background Introduction/Background of the Study: Brownies‚ is one of the most delicious delicacies that have ever been made in this planet. Everybody loves delicacies‚ so do us. That is why the researchers come up with this topic. In life‚ the researchers have to be practical especially prices in the market are rising up. So in order to eat delicious brownies‚ the researchers made their own brownies instead of buying. But it’s weird because it’s “squash brownies”
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ORGANIZATIONAL STRATEGIES AND CHANGE AMAL ALTAF MOHAMMAD ALI JINNAH UNIVERSITY ABSTRACT The purpose of this research is to summarize several strategies and describe how these strategies can help bring about changes in an organization. The authors show how different strategies can be used for successful implementation of change process. The article compares the four level strategies‚ namely functional level strategy‚ business level strategy‚ corporate level strategy and global strategy. There
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Chapter 1 Cleopatra I. Impressions: A. First associations: temptress‚ seduction‚ beauty‚ doomed lover‚ suicide‚ Antony and Cleopatra‚ Egypt‚ Elizabeth Taylor‚ "Carry on Cleo"‚ luxury and extravagance B. Sources used: movies‚ histories‚ biographies‚ coinage‚ sculpture‚ and poetry C. Abbreviations: 1. CE: Common Era (Equivalent to AD) 2. BCE: Before the Common Era (Equivalent to BC) Activity (DVD Video Cleopatra) p. 5: Watch the DVD and think about these questions: 1. What type of image
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