MARKETING IS BOTH ART AND SCIENCE Marketing - Art or science? I read a blog post the other day (unfortunately I didn’t copy the URL and I don’t remember which blog) where someone answered the good old marketing question being - "is marketing art or science". Let me tell you‚ I am so tired of that question. Let’s just clear that question once and for all. I really don’t see the point of asking it. Marketing is science and marketing is art. Why is that you might ask? Let me try to come up with
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TATTOOING OF BOTH SEXES IN SAMOA The art of tattooing is widespread throughout Polynesia‚ and in Samoa the art form has become and remained strong. In Samoa the process of tattooing is known as TATAU. “Tatau are the tattooed lines and motifs that appear on the body‚ and the tatau artist is known as the tufuga” (MALLON‚ 2002). The Samoan tattoo is also known as a traditional mark of adulthood for both men and women. “Samoans are the only group of Polynesians-and one of the only groups of the Pacific
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Book Review of “The Characters of Revolutionary Characters” by Gordon S. Wood “The characters of Revolutionary Characters” is a realistic portrayal of six most important members of the founding generation of the United States. They are: George Washington‚ Ben Franklin‚ Thomas Jefferson‚ James Madison‚ Aaron Burr‚ John Adams‚ Alexander Hamilton‚ Thomas Paine. The Founders‚ indeed‚ were a highly unique and exceptionally talented generation. The book takes as its accent not the story
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Are We a Mind‚ a Body or Both? Of all the topics that are currently occupying the attention of philosophers‚ the Mind-Body problem is at center stage. It is one of the classical metaphysical issues concerning the relationship between that which is mental and that which is physical. The simple question asked is: what are we? Are we a mind‚ a body or both? The issue has its origins in the ancient dualism of Plato and since then many solutions to the problem have been offered. D.M. Armstrong s The Mind-Body
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In this discussion with regards to the statement: "Management is both art and science. It is the art of making people more effective than they would have been without you. The science is in how you do that" (Reh‚ online). I agree with the statement as employees need guidance to improve processes and increase business outputs. Take a hospital front office as an example. The front office team is responsible for welcoming and greeting patients‚ giving appointments‚ registration of patients‚ billing
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assignment focuses on the Characters in Shakespeare’s play “Merchant of Venice”. It highlights the major characters in the play and their importance in the play. It describes in-depth features of the major characters. Hence there is a detail analysis on four major characters of the play: Shylock‚ Antonio‚ Portia and Bassanio. Also‚ there is information about the types of characters found in all Shakespeare’s play. The purpose of this assignment is to portray the importance of characters in Shakespeare’s play
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According to McMinn (2011)‚ “When a counselor confronts personal sin with direct censure‚ it often heightens the power differential already present in the counselor-client relationship: it sometimes adds to a client’s sense of shame; and it minimizes the generational and social effects of sin” (p.182). He contends as counselors‚ one should use empathy when confronting a client through silence‚ pondering‚ or questioning as this will help the client “honestly explore thoughts‚ feelings‚ and change
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Should Both Parents Work If you are married it is likely that both you and your spouse work outside the home. Dual income with no kids would be the norm. But‚ what happens when you and your spouse start having children? Realistically is it necessary for both parents to work while raising young children? This debate has stirred up much conflict in today and time. There are two very conflicting answers. The first answer states the cost of raising and supporting a family is so high that in order to
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much more prominent to go abroad to work for both parents. If we look at past times‚ we can see many families‚ which consisted of a father who went out to work and a mother who stayed at home and looked after the children. However‚ it is much more different today and many families think that it is important for both parents to go out to work. This circumstance can affect children both positively and negatively. Some people believe that children whose both parents go out to work have more access in
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main character in Wuthering Heights by Emily Bronte‚ has no heart. He is evil to the core - so savage that his lone purpose is to ruin others. Yet at the very moment at which the reader would be expected to feel the most antipathy towards the brute -after he has destroyed his wife‚ after he has degraded the life of a potentially great man‚ and after he has watched the death of his son occur with no care nor concern‚ the reader finds himself feeling strangely sympathetic towards this character. The
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