INTRODUCTION Online advertising‚ also called Internet advertising‚ uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing‚ search engine marketing‚ social media marketing‚ many types of display advertising (including web banner advertising)‚ and mobile advertising. Like other advertising media‚ online advertising frequently involves both a publisher‚ who integrates advertisements into its online content‚ and an advertiser‚ who provides the advertisements
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1. ACQUISITION‚ CONVERSION AND RETENTION TOOLS A customer’s life cycle is the length of the customer’s relationship with a brand and it is marked by different phases. Using the relevant digital campaign tools enables you to ensure that your customer’s life cycle to be as long and as fruitful as possible from driving traffic to your site‚ to converting visitors to customers and finally securing repeat business. The different stages of the online buying cycle are as follows: • Acquisition
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business cards‚ logos‚ newsletters) Web design User interface & user experience (UI/UX) Audio production Photography Presentation design(PowerPoint‚ etc.) Marketing / technology Internet marketing consulting Search engine optimization (SEO) Pay-per-click advertising (PPC) Google Analytics Programming / web development E-commerce consulting Lead generation Computer networking Database administration Community management / promotion Blogging / blog consulting Small business marketing IT Security www
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Privacy and Ethics * Ethics- principles of right and wrong that indv‚ acting as free moral agents‚ use to make choices to guide their behaviors * Info sys raise new ethical questions bc they create opportunities for: intense social change‚ threatening existing distributions of power‚ money‚ rights‚ and obligations; new kinds of crime * Tech trends that raise ethical issues: * Doubling of computer power: more orgs depend on comp sys for critical operations * Rapidly
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DIGITAL MARKETING PLAN – OLA AUTOS Done by: Ayush Srivastava - 32 Manjula Puranik - 77 Tanika Naik - 160 INTRODUCTION The internet and ascents in digitalization and social networking have transformed how companies reach out and connect to their clients and partners. Digital marketing has proved to be a commanding enabler and radical of business models. We see its consumption going beyond the normal boundaries of geography and time. Flourishing evidence points that a persistent digital presence
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Air France Internet Marketing Case Assignment FORMULA’S APPLIED IN THIS EXERCISE CTR = % of customers who click thru a link = No. Of clicks No. Of impressions TCR = Sum of total volume of bookings / No. Of clicks Take rate = probability Of booking = TCR * CTR ROA = Return on ad dollars spent = Net revenue/cost Q1. Which search engines produce the best marketing campaign results? In order to find which
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Abstract The appearance of online ads has reformed the entire advertisement industry‚ which highly improved the ads efficiency compared with traditional advertising. Nevertheless the efficiency of traditional online ads‚ such as online banner ads and e-mails‚ has kept decreasing as 21st century coming. New platform for online ads‚ social network‚ has affected SMEs advertisement strategy deeply and further improved the efficiency of advertisement. Michael Porter’s five forces model is used in this
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Air France Internet Marketing: Optimizing Google‚ Yahoo!‚ MSN‚ and Kayak Sponsored Search Kellogg KEL319 CASE BACKGROUND In 2007 Air France operated in the fiercely competitive business of international and domestic airline travel services. Catering to both business and leisure travelers‚ Air France turned to Internet marketing campaigns and search engine optimization to reach large customer segments in multiple countries including the United States. To be successful‚ Air France had to understand
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transaction customers information and capabilities to Beyond the websites The convergence of the Internet with broadband connectivity and with TV let marketers integrate commerce and entertainment. 46% clickthrough rate by on-screen promotion 0.5% click-through rate for a Web-based banner ad Beyond the websites The convergence of the Internet with broadband connectivity and with TV let marketers integrate commerce and entertainment. Beyond the home: Mobile devices and Internet access in a
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SUMMER INTERNSHIP PROJECT REPORT ON “PROMOTION AND SALES OF PAID ADS for MYDEALS247.COM.” AT A Project Report Submitted In Partial Fulfillment of the Requirements For The Award of the POST GRADUATE DIPLOMA IN MANAGEMENT TO M.S.RAMAIAH INSTITUTE OF MANAGEMENT BY TARAN RAINA ( Reg no: 121147) BATCH 2012-2014 Under the guidance of DR. ASIM KUMAR BANDYOPADHYAY
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