constantly endeavour at designing products that provide nutrition & taste to the common man. Most Britannia offerings are in the low & mid-range price segments. This is based on their understanding of the Indian consumer psyche. The value-for-money positioning helps generate large sales volumes for the products. Britannia Tiger is consumed by people of all ages‚ from the rich to the poor‚ living in cities & in villages. While some have it for breakfast‚ for others it is a complete wholesome meal. For
Premium Income Marketing Consumer theory
design a vehicle tracking system that works using GPS and GSM technology‚ which would be the cheapest source of vehicle tracking and it would work as anti-theft system. It is an embedded system which is used for tracking and positioning of any vehicle by using Global Positioning System (GPS) and Global system for mobile communication (GSM). This design will continuously monitor a moving Vehicle and report the status of the Vehicle on demand. For doing so an AT89C51 microcontroller is interfaced serially
Premium GSM Global Positioning System Vehicle tracking system
| | Running Head: BRAND EQUITY AND POSITIONING Quaker Oats – Brand Equity and Positioning Abstract Brand equity and positioning are integral parts of any marketing campaign. Any product or service needs to provide value to its customers in order to be successful. A personal interview and research reveal information about the Quaker Oats brand‚ how it created equity and its position in the market. Having a solid foundation and keeping up with changes in trends and society are the keys to a
Premium Breakfast Brand management Branding
SERVICE MARKETING CHAPTER 3 : Positioning Services in Competitive Markets Overview of Chapter 3 • Achieve Competitive Advantage through Focus • Market Segmentation Forms the Basis for Focused Strategies • Service Attributes and Levels • Developing an Effective Positioning Strategy • Using Positioning Maps to Analyze Competitive Strategy Achieve Competitive Advantage Through Focus Focus Underlies the Search for Competitive Advantage • Intensifying competition makes it important
Premium Competitor analysis Competition Marketing
Entrepreneurial Capital Lecture 2 Social Capital 1. What is Social Capital 2. Network groups 3. Types of Social Capital 4. Level of bonding 4. Superpreneurs 5. Group case discussion 2 6. Individual Homework 2 What is Social Capital? Social capital describes the pattern and intensity of networks among people and the shared values which arise from those networks. Networks are defined as the personal relationships which are accumulated when people interact with each other in families
Premium Sociology Ethnic group Friendship
Links: * RFID sonic positioning Ultrasound fused with RFID High precision RFID positioning www.hexamite.com/hx19.htm Types * There are several types of GPS. systems. The most common are the in-dash‚ handheld‚ and portable GPS devices. In-dash GPS systems are devices that are built in a car ’s dashboard
Premium Global Positioning System
global positioning system (GPS). A GPS consists of one or more earth-based receivers that accept and analyze signals sent by satellites to determine a receiver’s geographic location. GPS receivers‚ found in handheld navigation devices and many vehicles‚ use triangulation to determine their location relative at least three geostationary satellites. According to Sanders‚ the geostationary satellites are the fixed points in the triangulation formulas (Understanding Satellites and Global Positioning Systems)
Premium Global Positioning System Wii Surveying
Week 5: Branding and Positioning Reading: * Articles - Please be sure to read all articles and view all videos listed. They are short but insightful. 1. Interbrand Names 100 Best Global Brands http://www.marketingpilgrim.com/2010/09/interbrand-names-100-best-global-brands.html 2. What P&G Taught Me About Brands http://maxbrandequity.com/Documents/What%20PG%20taught%20me%20about%20Brands.pdf 3. The Power of Brand Equity http://www.thinkingleaders.com/archives/964 Questions:
Premium Brand management Advertising Brand
the user as well as the travel agency owner don’t have the exact information of the state of vehicle i.e. its exact position. That’s where our application comes into picture. Real Time tracking of all vehicles of travel agency using Global Positioning prathamesh87.53@hotmail.com System as the name suggests‚ it uses GPS to track any vehicles. Our area of concentration in this project is on tracking travel agency vehicles. It will help both the passengers and the agency to
Premium Global Positioning System Navigation
Physics Assignment Global Positioning System GPS‚ of the Global Positioning System‚ is a system of satellites that orbit the earth above us that send signals continuously to ground stations that monitor and control GPS operations. GPS signals can be detected by GPS receivers‚ which by itself can calculate the location of the receiver by around ten metres. Such the accuracy and reliability of the GPS system that its is a required item for a long trip without and contact with humans. The GPS
Premium Global Positioning System