Clean Edge Article response 1. What changes are occurring in the non-disposable razor category? The non-disposable razor category has experienced tremendous growth in recent years‚ boasting a steady 5% growth per year from 2007 to 2010. This growth can be attributed to introduction of new innovative products; 22 between 2008 and 2009. There is increased competition for shelf space‚ which was forcing distribution to shift outside traditional food and drug stores. In 2000‚ food stores
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Cutting-edge Technology in The Food Service Industry Cutting-edge technology refers to technological devices‚ techniques or achievements that employ the most current and high-level IT developments; in other words‚ technology at the frontiers of knowledge (Techopedia). Leading and innovative IT industry organizations are often referred to as cutting edge. Cutting-edge technology is now being used to improve customer service in the food service industry (Armstrong & Kotler‚ 2008). Cutting-edge
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What changes are occurring in the non-disposable razor category? Paramount is facing not only the traditional‚ on-going competition from the other long term‚ established companies in the market‚ but faces increasing challenges to its market share from new entrants as well. Traditionally‚ the market consisted of disposable and non-disposable razors‚ but within the last few years‚ a new trend has emerged. As a result of the increased emphasis on esthetic‚ or beauty products for men‚ there has
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Case Analysis Clean Edge Razor Splitting Hairs in Product Positioning Executive Summary Paramount’s newest non-disposable razor‚ Clean Edge‚ has brought a new hope for the company whose other products are either on the mature stage of product life cycle or on the declining stage. Clean Edge’s improved design provides superior performance and hence the top management is extremely excited. They need to come up with a marketing strategy including product positioning‚ brand name & marketing
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Case study: Clean Edge Razor- Splitting Hairs in product positioning 2/12/2013 Group 5 * Radhika Nadkarni * Rishi Ranjan * Sujoy Chakrabortty * Sumanta Chatterjee * Suresh Panigrahi * Problem Statement: ‘Paramount Health and Beauty ‘ Company is launching a new non-disposable razor‚ Clean Edge that boasts about superior performance by utilizing a vibrating technology that stimulates hair follicles and lifts the hair from the skin allowing a thorough shave. This
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DISPATCHES FROM THE EDGE A Memoir of War‚ Disasters‚ and Survival ANDERSON COOPER To my mom and dad‚ and the spark of recognition that brought them together Contents Introduction 1 Tsunami: Washed Away 9 Iraq: Inkblots of Blood 47 Niger: Night Sweats 83 Katrina: Facing the Storm 121 Photographic Insert Aftermath 165 Epilogue 203 Author’s Note 209 Acknowledgments 211 About the Author Credits Cover Copyright About the Publisher Introduction I WAS TEN WHEN my father
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Chuck Close (born 1940) is an American photorealist specializing in close-up portraits and self-portraits. Close is one of the very few modern realists or photorealists who focus on the human face. In 1988‚ in mid-career‚ Close was paralyzed due to a blood clot in his spinal column. He regained partial use of his arms‚ and was able to return to painting after developing techniques which allowed him to work from a wheelchair.<br><br>All of Close’s works are based on photographs he takes himself. Close
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SUMMARY: Paramount is planning to launch a new nondisposable razor ‘Clean Edge’ which has an improved design and provides a superior performance by utilizing a vibrating technology that that stimulates hair follicles lifting them from the skin and allows a more thorough shave. CURRENT MARKET SITUATION: Launching a nondisposable razor in the super premium market is a brilliant move as: a) Paramount has a respected brand image in the razor market through its two already existing brands 1) Paramount
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2017 Chuck Close Chuck Close‚ born Charles Thomas Close is an American photorealist painter photographer known for his massive-scale portrait. He is also known for abstract works of himself and others which often hang in international collections. Sadly‚ a catastrophic spinal artery collapse in 1988 left him severely paralyzed‚ but his fame continues to grow and may even be supported by his dedication to his craft despite him having little control of the waist down. Close‚ as a child
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Tactics are the substance of strategy. They comprise what is done pursuant to strategic planning. The strategic phase of planning has thinkers determining ways to achieve stated goals. Simply stated‚ they plan how people need to act in order to attain the objectives for which the strategy is to be used. Tactics‚ on the other hand‚ are the very actions that are necessary to carry out the strategy. Strategies can be a combination of a number of tactics with the involvement of several different people
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