Research Directions in Computer Game AI Rafael Cabredo Your speaker… Rafael Cabredo • Faculty at De La Salle University • Research interests: – AI in Computer Games – Graphics – Game Development • Contact info: – cabredor@dlsu.edu.ph Emerging Technologies for Philippines 2020 R. Cabredo‚ DLSU‚ College of Computer Studies What will I talk about? Artificial Intelligence in Computer Games Emerging Technologies for Philippines 2020 R. Cabredo‚ DLSU‚ College of Computer Studies
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Running head: TARGETING AND POSITIONING PAPER iPod Targeting and Positioning d University of Phoenix MKT 463 Targeting and Positioning the iPod There are many factors to consider when marketing a new or existing product. Segmentation‚ targeting‚ and positioning are important when identifying the specific target market‚ examining the role that consumer behavior plays when applying basic marketing concepts‚ and examining the impact of purchase trends on consumer behavior. Internal
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________________________ 5. How many times do you brush your teeth in a day? (a) Once (b) Twice (c) Thrice 6. Which brand of toothpaste do you use? (a) Close-up (b) Babool (c) Colgate (d) Meswak (e) Anchor (f) Pepsodent (g)
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6 Market Segmentation and Positioning Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972) Learning outcomes After reading this chapter‚ you will be able to: ✔ Describe the principles of market segmentation and the STP process. ✔ Explain the characteristics and differences between market segmentation and product differentiation. ✔ Explain how market segmentation can be undertaken in both consumer and business-to-business
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learn. This mathematics major interests me the most. After graduating with my bachelor’s degree‚ my goal is to work as a civil engineer in my community. I will give it my all to complete my goals. The latest leadership activity that I did was the Close Up program that the Mayor’s Youth Advisory Council‚ which I am a part of‚ brought me to. It is based in Washington D.C. but was held in Hawaii to focus on the Asia-Pacific area on foreign policy. I have played three sports: football‚ basketball‚ and
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strange word‚ “positioning.” Its origins are shrouded in the fog of history. The popular marketing writers‚ Jack Trout and Al Ries‚ started talking about position or positioning in 1972 or thereabouts‚ and took credit later for having invented positioning. However‚ I believe that positioning was an emerging concept and a term‚ in at least limited use‚ within the marketing and advertising community at the time that Trout and Ries first wrote about it. Certainly‚ the basic concepts of positioning were not
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Successful Brand Positioning Estee Lauder has had huge success within their industry for many years because of their positioning within the market. This empire would not have been as successful as it is currently‚ and has been‚ if it failed to segment‚ target and position itself in the appropriate market. When Estee Lauder first formed‚ higher end cosmetics and skin care was a glamorous process at the top notch department stores. Overtime‚ high-end brands have become more common throughout the
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his/her own needs or preferences for a product‚ services‚ basket of goods. For this reason companies cannot satisfy to everybody but they look for the way to satisfy to a broad group of people. This is the cause of the existence of market segmentation. Segmentation is a marketing management technique which can help firms to find ways of establishing a competitive advantage. Marketers design a marketing mix program‚ and also its policy‚ aims to specific needs of a segment that company has chosen to
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Good leadership skills include a range of personal characteristics backed up by knowledge and experience. Education is important for leaders‚ but the right personal qualities are far more important to leadership than educational record. The characteristics of leaders The most important skills for leaders lie in the relationship and inter-personal domain. Leaders are visionary‚ motivational and inspirational people who are emotionally intelligent‚ trustworthy. Key leadership skills are communication
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Bibliography: Silverman‚ D. (2006). Interpreting Qualitative Data. 3rd edition. Sage. McDonald‚ M. Dunbar‚ I. (2004). Market Segmentation: How to do it‚ How to profit from it. Elsevier Butterworth-Heinemann. Pumphrey‚ A. (2005). Business Superbrands. Superbrands Ltd. Tedlow‚ R.S. (1990). New and Improved. Heinemann Professional Publishing. Gilligan‚ C. Wilson‚ R.M.S. (2003). Strategic
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