PROPOSED GAP ANALYSIS PLAN When the channel gaps are identified‚ the next step to close these gaps so that the zero-based channel may be achieved. Different types of gaps require different types of solutions. So now we have to close the gaps. Proposed Demand-side Gaps: There are three main methods to close the demand side gaps. * Expanding or retracting the level of service outputs provided to target segment. * Offering multiple service output levels to target segment. * If required
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Harvard Case Study Kramer Pharmaceuticals‚ Inc. By: Derek A. Newton Management “Honors” 3300 Section EMWA Professor Walsh Kris Bonilla Daniella DiBenedetto Fact Sheet: * Company name: Kramer Pharmaceuticals‚ Inc. * Major manufacturer of prescription drugs. * Sales force of over 500 detailers * Detailers responsible for about 200 accounts * 35 District managers * Detailer: Bob Marsh * Worked for Kramer Pharmaceuticals for 12 years * Territory
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INDIAN PHARMACEUTICAL INDUSTRY: A VISION WITH ITS STRENGTH AND WEAKNESS Dr. A. SELVARAJ* ABSTRACT The future of Indian pharmaceutical sector looks extremely positive. Indian pharma companies are vying for the branded generic drug space to register their global presence. Several Indian pharmaceutical companies have acquired companies in the US and Europe and many others are raising funds to do so. The Indian Pharmaceutical industry
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1.1 OVERVIEW: Trade Related Aspects of Intellectual property Rights was put into effect in the developed countries since Jan 1996. And it will be implemented in Less Developed Countries starting from Jan 2006. Egypt is preparing its pharmaceutical industry for such agreement. A sense of optimism is expressed in the rich North. While a sense of pessimism is expressed in the poor South. Research and Development companies feel quite secure. Reverse Engineering companies (producing imitated products)
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Case 34 Lorex Pharmaceuticals Elaina Wesel MANA 6302 N1 Abstract This report will seek to outline and discuss the challenges faced by Lorex Pharmaceuticals. This report will detail the circumstances that dictated the challenge faced Lorex Pharmaceuticals‚ as well as the key areas they must consider when attempting to resolve this challenge. The report will examine the possible outcomes‚ and make a final recommendation based on the information provided. When developing a brand new product
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As mentioned from the previous part there is a problem in sales‚ the purpose of the research is to figure out what causes this problem as the manager decision of the problem is to find out should the organization set new prices or not‚ furthermore what is required is to control the price elasticity of demand and the influence on sales taking into consideration the price modifications and the several levels of price changes‚ moreover the problem is considered a broad one and needs an appropriate specification
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Case study: Ovelle pharmaceuticals Question 1: The company ovelle was founded in 1934 in Dundalk. This Irish family business is specialized in the production of dermatological‚ pharmaceutical and beauty products. The granddaughter of the founder‚ "Joanna Gardiner" took over the company in 2000. At that time the company had few Difficulties. She had financial difficulties and was sterile in terms of innovation. Now after Joanna’s work we will diagnostic the situation of the company. For this we
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Recently a few new industries have also been established with hi-tech equipment and professionals which will enhance the strength of this sector. Having more than a couple of hundred manufacturing facilities with huge potential in pharmaceutical formulations‚ Bangladesh is treading on a new path of industry economics for self-reliance. With a view to minimizing the import dependency on basic drugs‚ the country is building up its own capability in the manufacturing of active pharmaceutical ingredients(APIs)
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New Yorker Dan Mintz moved to China as a freelance film director with no contacts‚ no advertisingexperience. DMG had emerged as one of China’s fastest growing advertising agencies. Mintz attributeshis success in part to what the Chinese call guanxi: Guanxi means relationship and through businesssetting it can be better understood as connection. Guanxi has its roots in the Confucian philosophy of valuing social hierarchy and reciprocal obligations. Confucian ideology has a 2‚000-year-old history inChina
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Francisco‚ Helen C. February 12‚ 2015 1 FM 6 BA The Rise and Fall of Arthur Andersen Questions for discussion: 1. What do you think was the main reason that Andersen turned away from its core founding identity? How could this changed have been avoided? 2. Do you have any suggestions for how Andersen could have attracted high-quality graduates without offering the high salaries associated
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