MM1 CASE STUDY SUMMARY THE FASHION CHANNEL-Introduction 1. The Fashion Channel (TFC) is a cable TV network 2. It was founded in the year 1996. 3. Jared Thomas is the CEO. 4. Experienced constant revenue and profit growth above the industry average. 5. Almost 80mn U.S. households subscribed to cable and satellite TV. 6. In the beginning of 2006‚ the company started facing stiff competition from other networks. 7. In July 2006‚ Dana Wheeler was appointed as VP of TFC. PROBLEMS: TFC was facing
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As-Is Circumstances TFC is confronting hard competitive risk. Lifetime and CNN are eroding TFC’s fashion programming share and there customer satisfaction are higher than that of TFC’s. The conditions will lead to TFC’s net income down. Lifetime is targeting women aged 18-34‚ also CNN is targeting men of all ages as there marketing target. These 2 groups are high valued demographics for advertisers. TFC‚ by contract‚ has no specific marketing target and strategy at present. Relatively‚ TFC becomes
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famously well-connected and well-married Miller sisters‚ daughters of American duty-free billionaire Robert W. Miller and his wife Maria Clara. Pia married oil heir Christopher Getty‚ Alexandra wed Prince Alexandre von Furstenberg‚ the only son of fashion designer Diane‚ and Marie-Chantal is married to Crown Prince Pavlos of Greece. Always on the best-dressed lists‚ the socialite sisters are the last word in what is chic and fashionable. Their image and the M brand are so well-defined‚ that when customers
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Why Do Fashion Trends Change But Repeat Themselves? In today’s society‚ we have a general tendency to follow fashion that have been imparted on us especially by the media‚ but it is like we are repeating a cycle even though fashion trends change quite often they tend to recycle couple years later so why do we keep up? Fashion generally refers to popular style or practice especially in dress or behavior. Fashion trends are known as a “fad” or a craze just for a certain amount of time until something
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Foster Fashion Design FETAC Level 5 Communications5N0690 Tutor: Caitriona Bale Contents 1. Introduction 2. Range of Occupations 3. Visual Merchandiser 4. Conclusion The Fashion Design Industry. Fashion design is the art of the application of design and aesthetcs or natural beauty to clothing and accessories. Fashion today is a global industry‚ and most major countries have a fashion industry. Fashion designers
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spring/summer 2015 fashion in Paris was demonstrated differently. Instead of models just stuting down the runway‚ they yelled things like “What do we want?!” out megaphones and held up picket signs that said “Women’s Rights are More than Alright” and “History is Her Story.” Fashion and feminism are incompatible. Throughout history fashion had always been a way to express women freely. Fashion has also helped women. Fashion is a business where women can take control in and be successful. Fashion has been a
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1. Features of Zara’s business model that affect its operating economics: • Zara owns much of its production and most of its stores‚ while competitors Gap and H&M own all of their stores but outsource all of their production. Benetton‚ on the other hand‚ owns all of its production but goes to market through licensing agreements. • Zara places more emphasis on backward vertical integration. Production runs are short and inventory is strictly controlled. This is in contrast to industry trends
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could be‚ as brought up in the PESTEL analysis‚ the men’s clothing market is very dynamic. Fashion has its own cycle‚ but it very hard to understand‚ with items coming in and out of fashion quickly. With retailers changing stock usually at least 4 times a year (seasonal clothes) it can be very hard for a manufacturer to keep up with. Along with this rapid change‚ there has been seen a raise in men’s fashion consciousness‚ with more and more premium priced men’s clothing appearing. This portraying
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1. What is the key consumer and market data you would consider if you were Dana Wheeler? I would consider that the key consumer is Fashionistas and market data is a research study on customer satisfaction with cable networks if I were Dana Wheeler. The goal is building on the momentum TFC had created to date and stave off any competitors trying to make inroads. For the channel that needs to obtain competitiveness advantage‚ it is important to attract Fashionistas including highly valued demographic
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What are the Core Skills and Attributes Required to be a Successful Fashion Buyer? Craig Weighman ABSTRACT This study was carried out in order to explore the role of the fashion buyer and generate a greater understanding whilst also developing informed and insightful opinions on the key attributes required in becoming a successful fashion buyer in industry. The main findings were that the fashion industry is a highly competitive market place as much reliant on business flair and intuition as
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